Case Study
Hook Agency × Undisclosed roofing company (PPC case study)
12-month engagement
Cost per conversion (Google Ads)
n/a$143
2025
Monthly ad budget
n/a$3,500
2025
Marketing-qualified leads from PPC
n/a121
2025
The challenge
A retail residential roofer needed a paid search program that produced qualified homeowner leads on a controlled monthly budget rather than burning spend on broad roofing keywords.
The approach
Hook rebuilt the site as the conversion foundation, layered SEO for organic support, and ran Google Ads on a disciplined $3,500 monthly budget. Campaigns were tightly scoped to replacement and repair intent, with conversion tracking feeding ongoing negative-keyword and bid adjustments to keep cost per lead in a predictable band.
Services deployed
- Website
- SEO
- Paid Ads Management
Agency behind the work
Hook Agency
Home-services marketing agency running Google-first SEO, paid ads, LSA, and web design for roofing, HVAC, and plumbing contractors.