Hook Agency × Undisclosed roofing company (PPC case study)

The challenge

What they were up against

A retail residential roofer needed a paid search program that produced qualified homeowner leads on a controlled monthly budget rather than burning spend on broad roofing keywords.

The approach

How the agency worked the problem

Hook rebuilt the site as the conversion foundation, layered SEO for organic support, and ran Google Ads on a disciplined $3,500 monthly budget. Campaigns were tightly scoped to replacement and repair intent, with conversion tracking feeding ongoing negative-keyword and bid adjustments to keep cost per lead in a predictable band.

Services deployed

• Website
• SEO
• Paid Ads Management