Case Study · Home Services
Kitchen Remodeling SEO × Ideal Home Improvement
Monthly leads from internet
over 12 months
New monthly leads from Google Maps and Facebook
over 12 months
Phone calls from Google Maps
monthly average
Average cost per lead
during engagement
The challenge
What they were up against
Ideal Home Improvement was dependent on purchased leads and rented Google Ads page-one placements, spending thousands of dollars a month on third-party lead providers without building organic visibility. The owner, Alex, wanted to reduce that dependency and build a pipeline he actually owned.
The approach
How the agency worked the problem
The agency shifted spend away from lead aggregators toward Google Maps optimization, local SEO, and Meta advertising tied to the company's own landing pages and tracking. The build-out focused on making Ideal Home Improvement directly discoverable at the moment homeowners were researching remodels, rather than competing in a pay-to-play lead marketplace.
Services deployed
- Local SEO
- Google Maps Optimization
- Facebook Ads
Agency behind the work
Kitchen Remodeling SEO
Kitchen & bath remodeling-focused agency running local SEO, Google Ads, and paid social to generate high-value project leads.