Case Study
Agency × Undisclosed MH dealer
12-month engagement
Cost per lead
$23$6
during engagement
Leads in a single month
n/a2,000
December
Appointments in a single day
n/a33
peak day
Appointments and inbound calls
n/a18 appointments and 84 inbound calls
4-day window
The challenge
What they were up against
A manufactured home dealer was paying a cost per lead that made the Facebook channel marginal, and needed both lower acquisition costs and higher lead volume to justify continued spend.
The approach
How the agency worked the problem
The Mobile Home Guys rebuilt the campaign structure for the dealer and ran leads through Judy Ai for qualification, reporting outcomes against cost per lead and appointment volume rather than softer engagement metrics. The same playbook is credited on the Results page with producing four-figure monthly lead volumes and dozens of appointments in compressed windows.
Services deployed
- Facebook Lead Generation
- AI Lead Qualification (Judy Ai)
- Performance Reporting
