Case Study · General Business
Miso Partners × Unnamed niche travel company
1-month engagement
Email subscribers
50~700
30 days
The challenge
What they were up against
A niche active-travel company had a newsletter list of roughly 50 subscribers and wanted to build a larger owned audience without a large media budget.
The approach
How the agency worked the problem
Miso built a targeted Meta ads program focused on list growth, using audience targeting tied to the company's travel category and a modest spend cap to keep acquisition costs in line with the brand's LTV assumptions.
Services deployed
- Meta Advertising
- List growth
Agency behind the work
Miso Partners
Bike-shop marketing agency running Local SEO, Google Ads, and ecommerce optimization.