Molar Growth × Bay Ridge Family Dental
Brooklyn, NY · 3-location practice, 18 operatories · 11-month engagement
The challenge
Bay Ridge had grown through word of mouth for 18 years and hit a wall when two DSO-backed competitors opened within a mile. They needed 60 new patients per month to fill a third hygienist chair, but their cost per new patient from Google Ads was $380 and climbing.
The approach
Split the practice into three offer buckets — Invisalign, emergency exam, and new-patient cleaning — and built separate funnels per bucket so bids and creative could diverge. Installed Birdeye-driven review automation that pushed the practice from 3.9 to 4.7 stars. Rewrote the new-patient landing page with a bilingual variant since 40% of the neighborhood speaks Spanish at home.
Services deployed
- Paid search
- Paid social (Meta)
- Landing page CRO
- Review generation automation
“We filled the third chair in eight months instead of eighteen, and the patients are the ones we actually wanted.”
— Dr. Renata Alves, Managing Partner
Molar Growth
Niche specialist agency.