Case Study · Plumbing
Plumbing & HVAC SEO × Cardinal Heating, Cooling, Plumbing & Electric
Sun Prairie, WI84-month engagement
Monthly advertising budget
baseline+100%
7-year partnership
Google Ads ROI
break-evenstrong
7-year partnership
Local search rankings
—Top 3
ongoing
The challenge
What they were up against
Cardinal was running digital advertising without clear returns and lacked a disciplined approach to tracking which channels drove revenue — hard to invest confidently in a competitive market.
The approach
How the agency worked the problem
Restructured Google Ads by service line and geography, stood up a Local Services Ads presence, optimized organic visibility through SEO and Google Business Profile work, and implemented monthly reporting so budget decisions were data-led.
Services deployed
- Google Ads
- Local Service Ads
- SEO
- Google Business Profile
- Monthly reporting
“We've been with Plumbing and HVAC SEO for seven years now. The results have been consistent and the communication has always been clear.”
Agency behind the work
Plumbing & HVAC SEO
Specialists in SEO, paid search, and lead generation for plumbing and HVAC contractors.