Case Study · Plumbing
Plumbing & HVAC SEO × Jerry Brittingham A/C & Heat
LSA leads generated
2024 vs 2025
LSA return on investment
2025
Absolute top impression rate
2025
The challenge
What they were up against
Jerry Brittingham needed to launch a Local Services Ads profile from scratch in an established, competitive regional market with no historical data or algorithm trust — and had to do it on a fixed $2,000 monthly budget against competitors with years of LSA experience.
The approach
How the agency worked the problem
Geographically targeted seven key cities on a tight budget, continuously audited and disputed low-quality leads, built review velocity to establish profile authority, and refined bidding to dominate local search impression share.
Services deployed
- Google Local Service Ads
- Review acquisition
- Lead dispute management
“Our inbound calls have nearly doubled. Back in May of last year we were looking at 374 leads. May of this year are at 621 leads, nearly doubling what we did last year.”
Agency behind the work
Plumbing & HVAC SEO
Specialists in SEO, paid search, and lead generation for plumbing and HVAC contractors.