Case Study · Plumbing
Plumbing & HVAC SEO × Pace Roofing
Philadelphia, PA6-month engagement
LSA return on investment
—12.16x
trailing 6 months
Best single-month LSA ROI
—30.95x
peak month
LSA lead volume growth
—10x
month 6
The challenge
What they were up against
Philadelphia roofing is a crowded market and homeowners have dozens of options. Pace Roofing needed a reliable, scalable paid lead channel to compete at the top of the metro.
The approach
How the agency worked the problem
Launched Google Local Service Ads from scratch, scaled the budget against live performance data, and pushed for dominant search positioning to drive consistent call volume and brand recognition.
Services deployed
- Google Local Service Ads
- Budget scaling
- Impression-share optimization
Agency behind the work
Plumbing & HVAC SEO
Specialists in SEO, paid search, and lead generation for plumbing and HVAC contractors.