Case Study
Agency × Austin Metro Plumbing
Qualified inbound leads per month
month 14
Cost per booked job
month 14
Share of revenue from digital
trailing 90 days
The challenge
What they were up against
Austin Metro was stuck at ~90 booked jobs per month from digital, most of them coming through an aging Angi relationship that clawed back 15% per lead. Their own site ranked page 2 for the money terms and their Local Services Ads account had been suspended twice for background-check gaps.
The approach
How the agency worked the problem
Rebuilt the service-area page template around job-to-be-done queries (water heater, slab leak, trenchless sewer) rather than generic plumber pages. Rebooted the LSA account with cleaned background checks and disputed every spam lead weekly. Moved paid search spend from broad-match to exact + phrase on emergency intent keywords and added a 'call within 5 minutes' SLA to the confirmation page.
Services deployed
- Local SEO
- Google Local Service Ads
- Paid search
- CRO on the book-a-visit flow
“We stopped feeding Angi and our number still went up. That had never happened before.”