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Case Study · Med Spa

Pronk Digital × Total Anti-Aging

Central Floridafull-service single location12-month engagement

Organic leads per day

not stated5.4

engagement to date

Close rate on organic leads

not stated30-60%

engagement to date

Lapsed patient return rate

not stated15-17%

per reactivation campaign

The challenge

What they were up against

A clinically strong practice with no structured marketing: organic search was underperforming, events had no systematic promotion or follow-up, and a sizable patient database was sitting dormant between visits.

The approach

How the agency worked the problem

Pronk rebuilt service pages and the Google Business Profile, layered in an RSVP-only event strategy tied to specific treatments, and ran quarterly reactivation campaigns by email and SMS. The work was integrated with the practice's EMR so that lapsed-patient segments could be targeted with specific offers.

Services deployed

  • Local SEO
  • Google Business Profile
  • Website Optimization
  • Events
  • Email & SMS Reactivation

Agency behind the work

Pronk Digital

Med spa marketing agency with exclusive territorial representation, integrated SEO-to-reputation workflows.