Case Study · Law Firm
Publicity For Good × Undisclosed fintech company
12-month engagement
Tier-1 media placements
n/a12
engagement
Keynote bookings
n/a8
engagement
The challenge
What they were up against
A fintech CEO was positioned as a category expert but lacked the earned-media footprint to be treated as an industry voice by press and event bookers.
The approach
How the agency worked the problem
The team paired strategic tier-1 press placements with a coordinated speaking and podcast tour, using each earned hit to unlock the next booking and compound the executive's authority.
Services deployed
- Public Relations & Media Outreach
- Podcast Tours & Speaking Placements
Agency behind the work
Publicity For Good
Full-service PR and media placement agency securing tier-1 coverage for purpose-driven brands and growth companies.