Case Study · HVAC
Reflective Marketing × The Chill Brothers
Locations
during engagement
Monthly ad spend sustained in off-season
off-season
The challenge
What they were up against
The Chill Brothers needed a marketing partner that could scale with them as they expanded from a single location into multiple markets, and that could sustain ad performance through the off-season rather than pulling budget when search demand dropped.
The approach
How the agency worked the problem
Reflective maintained year-round paid social spend at roughly $20,000 per month even during off-peak periods, on the thesis that consistent presence would compound and stabilize lead flow across locations. The agency reports a healthy return on that investment through the expansion.
Services deployed
- Facebook Advertising
- Social Media Management
“We've grown from 1 location to 4 locations during that time, so we needed an agency that could grow with us. Even during the off-season, we were spending about $20,000 on our paid advertisement and we were seeing a healthy return on our investment.”
Agency behind the work
Reflective Marketing
HVAC-only digital marketing agency running Facebook ads and social media to drive seasonal lead consistency.