Case Study · HVAC
Reflective Marketing × Heat Pump Solutions
4-month engagement
Leads generated
not stated450+
4 months
Installs per day
baseline2x
4 months
Monthly revenue
not stated$300,000
month 4
The challenge
What they were up against
Heat Pump Solutions needed to drive a consistent volume of qualified homeowner leads and scale monthly revenue quickly rather than waiting on organic demand cycles.
The approach
How the agency worked the problem
Reflective deployed its HVAC Lead Driver System, running Facebook and Instagram campaigns focused on heat pump install intent and pairing ad traffic with nurture workflows designed to move leads to booked consultations. Creative and offers were structured around install-ready homeowners rather than broad awareness.
Services deployed
- Facebook Advertising
- HVAC Lead Driver System
Agency behind the work
Reflective Marketing
HVAC-only digital marketing agency running Facebook ads and social media to drive seasonal lead consistency.