Case Study · Automotive
Stone Growth Marketing × Stone Growth Marketing (internal funnel)
1-month engagement
Cost per booked call
baseline52% lower
post-change test window
Booked consultations
09
April 1–5
The challenge
What they were up against
The agency's own lead funnel required prospects to complete a qualifying survey before reaching the calendar, creating friction for high-intent users and inflating acquisition costs on paid traffic.
The approach
How the agency worked the problem
Stone Growth removed the mandatory survey step and routed ad traffic directly to the booking calendar, consolidating the path from click to scheduled call. The team then monitored cost per booked call and booking volume over a short test window to validate the change.
Services deployed
- Funnel Optimization
- Conversion Rate Optimization
- Paid Ads
Agency behind the work
Stone Growth Marketing
Sacramento-based local services agency offering SEO, paid ads, and web design to small businesses across multiple verticals.