Verdict Growth × Sanchez Injury Law
Phoenix, AZ · Solo attorney scaling to 4-attorney firm · 18-month engagement
The challenge
David Sanchez had left a big-name PI firm to go solo and was buying leads from a broker at $1,200 per signed case. Margins were thin enough that he couldn't hire a second attorney. He needed his own case flow and a brand that wouldn't evaporate if the lead broker raised prices.
The approach
Built out a hub-and-spoke content architecture on Phoenix-specific PI topics (deposition prep, Arizona dog-bite statute, rideshare liability). Ran paid search on high-intent 'X lawyer Phoenix' terms with a 24/7 bilingual intake answering service. Rebuilt the intake script so the paralegal was pre-qualifying for case value, not just booking consults — intake-to-signed ratio jumped.
Services deployed
- SEO
- Content production
- Paid search (PI keywords)
- Intake call coaching
“I hired three attorneys off the back of this engagement. My case pipeline is now an asset, not a subscription.”
— David Sanchez, Managing Attorney
Verdict Growth
Niche specialist agency.