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Case Study · Electrical

Voice & Reason × SGC Catalyst Conference

6-month engagement

The challenge

What they were up against

The SGC Catalyst Conference organizers had a set of conceptual ideas for the event but needed a partner to translate them into a coherent physical and branded experience for attendees.

The approach

How the agency worked the problem

Voice & Reason led the event branding and experience design, taking the organizer's ideas and building them out into an executed on-site experience. The engagement combined brand immersion, environmental design, and messaging across the event footprint.

Services deployed

  • Event Branding
  • Environmental Design
  • Experience Design
The Voice & Reason team was foundational to this all coming together. We had all of these ideas and they translated them into a physical experience.
Lynn von Koch-Liebert, Executive Director

Agency behind the work

Voice & Reason

Sacramento-area branding and marketing agency emphasizing brand strategy, content, and lead generation.