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Case Study · Home Services

We Build Trades Ltd. × McInnes Group

unspecified12-month engagement

The challenge

What they were up against

McInnes Group, led by Lachlan McInnes, came in looking for a transparent growth partner after previous experiences in the trade-marketing category that lacked clarity on deliverables and outcomes.

The approach

How the agency worked the problem

The agency ran McInnes through its standard install — website, ad accounts, CRM and automated follow-up built under one roof — with founder-level involvement from Daniel Brown and access to the firm's client community. The emphasis, per the testimonial, was on clarity of process and responsiveness rather than volume of deliverables.

Services deployed

  • Website
  • Paid ads
  • CRM
  • Strategy support
My experience so far has been excellent. Quick, clear and transparent from the start. Very positive attitude with a top notch facility for holding events. Daniel genuinely cares about his customers, which is refreshing in this industry. Highly recommend!
Lachlan McInnes, McInnes Group

Agency behind the work

We Build Trades Ltd.

All-in-one AI-powered growth system for trade businesses: website, ads, CRM, and lead automation under one roof.