Case Study · Professional Services
Zebrand × Mansfield Fireplaces & Stoves
Monthly sales from paid channels
ongoing average
The challenge
What they were up against
Mansfield Fireplaces & Stoves approached Zebrand in 2022 looking specifically for Google Ads help. The product was highly visual and seasonal, with demand concentrated in the run-up to winter, and the business needed a channel mix that reflected both.
The approach
How the agency worked the problem
Rather than pushing the client into more paid search because that was the original brief, Clark reallocated part of the budget to social channels where the visual nature of the fireplaces performed better. He also weighted spend more heavily into the pre-winter buying window to capture seasonal intent. Google Ads continued to run alongside the social spend as part of an integrated programme.
Services deployed
- Google Ads Management
- Paid Social Strategy
- Budget Allocation
“We're averaging about 20 sales per month from Google and Facebook off about 90 leads. We approached Devon for Google Ads in 2022 but he noticed how visual our fireplaces were so moved some of our budget to social — as well as spending more in the lead-up to winter. Our business has grown because of this partnership.”
Agency behind the work
Zebrand
UK-based Google Ads management agency for professional-services and e-commerce brands.