AAMP Agency

Steve Edwards is the founder and CEO of AAMP Agency, a Las Vegas-based marketing firm built specifically for tour operators, attractions, and experience-driven travel brands. Public biographical detail on Edwards is limited on the agency's site; he is positioned as an operator-turned-marketer, and the team page frames AAMP's leadership as 'industry insiders with firsthand experience in tour and attraction operations.' That operator background is the pitch: AAMP argues that most digital agencies treat tourism as a generic local-business category, while tours and attractions have distinct economics around seasonality, per-seat yield, OTA commissions, and mobile-first impulse booking that demand a specialized playbook.

The thesis guiding the firm is that experience brands win by reducing dependence on third-party platforms like Viator and GetYourGuide and by building direct-booking infrastructure — a fast, conversion-optimized website, an integrated booking engine, and paid and organic channels tuned to travel-intent behavior. AAMP leans hard into what it calls 'Search Everywhere Optimization,' arguing that Gen Z and Millennial travelers now discover tours on TikTok, Instagram, and AI assistants like ChatGPT and Perplexity as often as on Google, and that tourism marketing has to be engineered for that fragmented discovery layer.

The agency is structured as a global, in-house team spanning strategy, paid media, web development, video, and design, with leadership including COO Linda Denbrock and senior directors for creative operations and web development. AAMP positions itself around long-term partnerships rather than project work, and its published case studies skew toward multi-season engagements with whale-watching operators, wine tour companies, carriage companies, and luxury watersports groups.