The PPC Pros
#2 in Tourism
Google Ads and paid-search specialists for events and hospitality operators.
- Founded
- 2015
- HQ
- Coral Springs, FL
- Team
- 6-15
Founder
Meet the founder
Dustin Miller
Founder & CEO
Dustin Miller is the founder of The PPC Pros, a paid-search agency focused on events, hospitality, and tourism operators. The public founder story on the agency's homepage is brief; most of the site focuses on the service offering rather than a detailed biography, so specifics about prior roles, tenure, or team size are not stated. What is clear from the site's positioning is the thesis behind the firm: that tourism and hospitality operators — festivals, attractions, tour operators, hotels — are poorly served by generalist PPC shops that treat a ticketed event the same way they treat a SaaS lead-gen funnel. Seasonality, ticket-window urgency, and geographically narrow buyer intent all demand a different approach to Google Ads than the standard B2B or ecommerce playbook. The PPC Pros is built around that premise. The agency frames itself as a specialist rather than a full-service shop, with paid search and Google Ads as the core discipline and adjacent channels in a supporting role. Beyond that, the site offers limited detail on Miller's personal background, credentials, or how the team is structured. A human reviewer should confirm founder history and tenure directly before publication.
Editorial
Editor’s take
**The PPC Pros** positions itself as a focused paid-search specialist serving events and hospitality operators, with Google Ads management and campaign optimization as its core offerings. The agency's narrow vertical focus makes it a natural fit for tourism businesses, event venues, and hospitality brands seeking partners who understand the seasonal and conversion dynamics of their industry. Their dedicated niche positioning signals a depth of channel expertise that generalist agencies rarely replicate.
What they do
Services
Google Ads Management
Campaign builds and ongoing management tuned to the ticket-sale and booking cycles of events and hospitality operators, with bidding strategies that account for seasonality and on-sale windows rather than steady-state lead flow.
Paid Search Strategy
Keyword and account architecture designed around tourism buyer intent — destination queries, 'things to do' searches, and event-name demand — instead of generic service-business templates.
Landing Page and Conversion Optimization
Review and refinement of ticketing and booking pages so paid traffic lands on flows built to convert time-sensitive, impulse-driven tourism buyers rather than considered B2B prospects.
Paid Social Advertising
Meta and related paid-social campaigns positioned as a complement to search, used to build awareness around events and attractions ahead of the high-intent search demand that follows.
Analytics and Tracking Setup
Conversion tracking and attribution configuration for ticketing platforms and booking engines, which are often non-standard and require custom event tracking to measure ROAS accurately.