Boom Shot Media

Mark Perna runs Boom Shot Media, a marketing agency built exclusively for the skydiving industry — drop zones, indoor wind tunnels, and gear brands. The public founder story on the site is brief; Perna is named as the agency's lead but the site doesn't publish a detailed biography or prior career timeline. What is clear from the agency's positioning is the premise: the team has jumped, packed, instructed, and filmed inside the sport, and that operational fluency is the wedge against generalist digital agencies bidding on the same drop zone accounts. The thesis guiding the firm is that skydiving is a seasonal, high-consideration, experience-driven purchase that most performance marketers misread as a standard local services category. A tandem buyer researches differently than a plumbing lead, a licensed jumper buys gear differently than a retail consumer, and a drop zone's revenue swings are tied to weather windows and aircraft capacity rather than steady monthly demand. Boom Shot Media is built around that reality, packaging paid media, websites, SEO, and lifecycle messaging into what the agency calls a year-round booking engine rather than campaign-by-campaign work. The firm also runs a monthly live webinar series for drop zone owners covering Google Business Profile optimization, paid media, and conversion basics, which functions as both education and a top-of-funnel channel for the agency itself. Client references on the site include Skydive Colorado Springs and Skydive Arizona, suggesting the roster spans small operators through to some of the larger, better-known drop zones in the US market.