BuilderLab

Eric Mollerup is the founder of BuilderLab, a marketing agency based in Calgary and Miami that works exclusively with custom home builders across North America. The public founder story on the site is brief: Mollerup describes more than ten years in marketing and prior work with construction companies, where he observed builders cycling through generalist agencies that misunderstood the sales cycle, the buyer, and the craftsmanship-driven positioning that differentiates custom work from production building. That gap became BuilderLab's founding thesis. Rather than serving as one vertical within a broader book of business, the firm was built from the start around a single client profile: custom home builders, typically between sub-$1M revenue and established market leaders scaling past it. The agency's stated belief is that builders win not from lead volume alone but from systems that qualify, nurture, and convert long-horizon buyers whose projects often take twelve to twenty-four months to close. BuilderLab's productized tiers, Kickstart, Accelerate, and Dominate, reflect that staged view of a builder's growth. The site references 500+ builders helped, $47M+ in attributed revenue, and 98% client retention, though the underlying methodology behind those figures is not detailed publicly. Mollerup positions himself less as a marketing technician and more as an operator-partner, promising transparency in reporting and a long-term relationship over transactional lead delivery. Beyond Mollerup, the site does not name other team members or leadership, and the company's origin date and headcount are not disclosed.