BuilderLab
#3 in Construction
Custom home builder marketing agency running Google/Meta ads, SEO, and lead-nurture systems.
- Founded
- 2015
- HQ
- Calgary, Alberta
- Team
- 6-15
Founder
Meet the founder
Eric Mollerup
Founder & CEO
Eric is the founder of BuilderLab, a Calgary-based marketing agency specializing exclusively in custom home builder marketing with 10+ years of experience in the space.
Editorial
Editor’s take
BuilderLab positions itself as a custom-home-builder-exclusive agency built around a structured four-step methodology and systems-based marketing designed for long-term client partnerships. Their tiered service programs — ranging from $1,650 to $4,250/month — offer builders a clear entry point based on growth stage, covering Google and Meta advertising, SEO, and lead-nurture systems. Client testimonials are featured on the site, and the agency's singular niche focus makes it a natural fit for custom builders seeking a dedicated, process-driven marketing partner.
What they do
Services
Google & Meta Ads
Paid campaigns aimed at homeowners actively researching custom builds, rather than broad home-improvement audiences. BuilderLab structures ad spend around high-intent search terms and geo-targeted Meta creative tied to a builder's portfolio and build style.
Local SEO
Focused on ranking builders for 'custom home builder near me' and city-level queries in their service radius, where buyers typically shortlist only two or three firms. Includes Google Business Profile work and location-page development tied to the builder's actual market.
High-Converting Websites
Custom builder sites designed to match the craftsmanship of the portfolio, with project galleries, build-process explainers, and lead capture tuned to a long, consultative sales cycle rather than impulse inquiries.
CRM & Lead Nurturing
Automated follow-up systems built for the twelve-to-twenty-four-month decision timeline typical of custom home buyers, so inquiries that aren't ready to sign don't fall out of the pipeline between initial contact and lot purchase.
Reputation Management
Automated review generation and response workflows aimed at building a dense local review profile, which BuilderLab treats as a core trust signal for high-ticket buyers comparing a small shortlist of builders.
AEO / Answer Engine Optimization
Content structured to surface in AI-driven answer engines and featured results for builder-specific queries, a newer service line the agency lists alongside traditional SEO.
Proof of work