ChiroCandy Marketing

Billy Sticker is the founder of ChiroCandy Marketing, a Conroe, Texas-based agency that works exclusively with chiropractic practices. Sticker worked inside a chiropractic office before launching ChiroCandy in 2015, and he has since built out adjacent properties around the agency, including a podcast, a Chiropractic Marketing University, and a book on AI in marketing. The thesis he has built the firm around is straightforward: chiropractic is a vertical with its own regulatory constraints (HIPAA applies to inquiries, not just patients), its own patient-acquisition economics, and its own attrition problem, and a generalist agency rotating between dentists, gyms, and chiropractors cannot keep up with the specific creative and funnel patterns that work. ChiroCandy's stated pitch is that it knows the lingo, the compliance edges, and what competitors in a given market are running. More recently the firm has leaned into an AI-driven chiropractic assistant product it calls AI CA, which qualifies and schedules inbound leads around the clock, a response to the reality that most chiropractic front desks cannot answer a Facebook lead within the first five minutes. The agency positions itself as boutique by design and markets month-to-month engagements after an initial 60-day period.