Social Sparrow
#2 in Chiropractic
Chiropractic-focused AI marketing agency combining LLM SEO, Voice AI, and paid ads to drive patient bookings.
- Founded
- 2016
- HQ
- Anna, TX
- Team
- 6-15
Founder
Meet the founder
Stephanie Blake
Founder & CEO
Stephanie Dove Blake founded Social Sparrow in 2016 as a chiropractic-focused lead generation agency, and has since shaped it into a full-service marketing firm built around a single question: how many new patients actually walked through the door this month? Blake positions herself as a marketer first and a chiropractic advocate second, though the two are intertwined in her public story. She credits her own experience with chiropractic care roughly a decade ago as the inflection point that narrowed her focus to the profession, and cites the loss of her mother — following back injury, degenerative disc disease, and complications from surgery and prescription medication — as the personal motivation behind serving chiropractors exclusively.
Before building Social Sparrow into its current form, Blake developed a reputation in the broader direct-response and funnel-building community, with endorsements from figures including Russell Brunson, Billy Gene Shaw, and Julie Stoian. She speaks and coaches within that ecosystem in addition to running the agency.
The firm's thesis is that chiropractic marketing has been miscalibrated around lead volume when the real constraint is bookings and show-ups. Social Sparrow's product reflects that view: paid social and search are paired with a proprietary nurture system called The NEST, optional in-house lead care coordinators who book directly into the client's EHR, and a growing stack of AI tools for voice answering and LLM-era search visibility. The team has expanded beyond Blake to include directors of operations, client success, and media buying, along with campaign technicians and client success managers, suggesting a structured mid-size operation rather than a solo practitioner shop.
Editorial
Editor’s take
Social Sparrow positions itself as a chiropractic-vertical shop emphasizing the shift from lead generation to patient bookings. The site leans heavily on emerging AI channels—LLM SEO for AI search engines, Voice AI for missed-call handling, conversational bots—positioning these as competitive advantages. A client testimonial cites growth from 40 to 80–140 new patients per month and notes the founder opened four practices using the service. The…
What they do
Services
Paid Social Lead Generation
Facebook and Instagram ad campaigns built around chiropractic offers (decompression, SoftWave, standard new-patient specials), with creative and targeting tuned to attract prospects likely to book and show, not just opt in. Multiple service verticals can run simultaneously under one engagement.
Google Ads for Chiropractors
Search and display campaigns aimed at intent-driven queries for chiropractic, decompression, and adjunct therapies, managed alongside paid social so offers and audiences are coordinated rather than competing.
The NEST Lead Nurture System
A proprietary follow-up framework licensed to client front-office staff that scripts the path from ad inquiry to booked appointment, designed to address the chronic chiropractic problem of leads going cold before the first visit.
Lead Care Coordinator (Outsourced Follow-Up)
An add-on where Social Sparrow's own team handles daily lead follow-up and books appointments directly into the practice's EHR, removing the task from front-desk staff who typically resent or deprioritize it.
Voice AI and Conversational Bots
AI phone answering for missed calls, inbound and outbound AI dialing to reduce no-shows, and chat bots that engage web leads around the clock — positioned as a way to capture after-hours inquiries that competing practices miss.
LLM SEO
Optimization aimed at visibility inside ChatGPT, Gemini, Claude, and Perplexity, on the premise that a growing share of patients will research local chiropractors through AI assistants rather than traditional search.
Proof of work