Case Study · Chiropractic
Social Sparrow × Dr. Caleb Braddock
12-month engagement
New patients per month
~4080–140
after engagement
Total weekly patient volume
not stated600
at time of testimonial
The challenge
What they were up against
Dr. Braddock's practice was generating roughly 40 new patients per month and wanted to scale volume without overwhelming a single location's intake process.
The approach
How the agency worked the problem
Social Sparrow took over lead generation across Braddock's offices, layering paid social campaigns with The NEST nurture process so staff had a defined path from inquiry to booked visit. As results stabilized, the engagement expanded to handle marketing exclusively across four practices he now owns.
Services deployed
- Paid Social Lead Generation
- The NEST Lead Nurture System
“We went from seeing about 40 new patients per month in our office to 80-140 new patients per month which has taken us to 600 patients per week. Utilizing Stephanie and her team at Social Sparrow has been one of the most profound things for our office. Now I own 4 practices that use Social Sparrow for our marketing exclusively.”
Agency behind the work
Social Sparrow
Chiropractic-focused AI marketing agency combining LLM SEO, Voice AI, and paid ads to drive patient bookings.