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Case Study

Social Sparrow × Dr. Caleb Braddock

12-month engagement

New patients per month
~4080–140
after engagement
Total weekly patient volume
not stated600
at time of testimonial

The challenge

Dr. Braddock's practice was generating roughly 40 new patients per month and wanted to scale volume without overwhelming a single location's intake process.

The approach

Social Sparrow took over lead generation across Braddock's offices, layering paid social campaigns with The NEST nurture process so staff had a defined path from inquiry to booked visit. As results stabilized, the engagement expanded to handle marketing exclusively across four practices he now owns.

Services deployed

  • Paid Social Lead Generation
  • The NEST Lead Nurture System

We went from seeing about 40 new patients per month in our office to 80-140 new patients per month which has taken us to 600 patients per week. Utilizing Stephanie and her team at Social Sparrow has been one of the most profound things for our office. Now I own 4 practices that use Social Sparrow for our marketing exclusively.

Dr. Caleb Braddock

Agency behind the work

Social Sparrow

Chiropractic-focused AI marketing agency combining LLM SEO, Voice AI, and paid ads to drive patient bookings.