Citadel Hardscape Marketing
#2 in Decorative Concrete
Fort Myers digital marketing agency offering SEO, PPC, web design, and social media services to small businesses.
- Founded
- 2015
- HQ
- Fort myers, Fl
- Team
- 6-15
Founder
Meet the founder
Brian Basik
Founder & CEO
Brian Basik founded Polaris Marketing Solutions after selling his cleaning company, which grew 500% in five years. He built the agency to provide affordable, results-focused digital marketing services to business owners.
Editorial
Editor’s take
Citadel Hardscape Marketing positions itself as a Fort Myers-based digital agency with a dedicated focus on decorative concrete and hardscape contractors—a niche orientation that sharpens its relevance for service-area businesses in that trade. Their core offerings span SEO, PPC, web design, and social media, all framed around the specific visibility and lead-generation needs of small hardscape operations. That specialized alignment makes them a natural fit for decorative concrete contractors seeking a marketing partner who understands their industry from the ground up.
What they do
Services
Search Engine Optimization
Polaris offers local and national SEO packages aimed at getting small Southwest Florida businesses ranking for service-plus-city queries. The pitch emphasizes cost-effective packages rather than a specific technical methodology.
Pay Per Click
Google Ads management intended to drive qualified traffic quickly while longer-term SEO matures. Positioned as a faster-results complement to organic work for local service businesses.
Web Design and E-commerce
Custom small-business websites built to function as conversion hubs for calls, form fills, and promotions, with an e-commerce option for product-based clients. Design is treated as the foundation other channels feed into.
Social Media Management
Scheduled posting and engagement across Facebook, Instagram, and Twitter, framed as a visibility and approachability layer that supports SEO rather than a standalone lead channel.
Web Hosting and Site Care
Managed hosting with weekly backups, plug-in updates, performance monitoring, and malware checks. Offered as an ongoing maintenance layer so client sites remain stable between marketing campaigns.
Online Advertising (Email and Social Ads)
Email marketing and paid social placements bundled under a broader online advertising umbrella, used to retarget website visitors and nurture local audiences for small service businesses.