DTL Consultants
#7 in Roofing
Small-business marketing agency offering web design, SEO, social media, and branding.
- Founded
- 2021
- HQ
- Thornton, CO
- Team
- 1-5
Founder
Meet the founder
David Laird
Founder & CEO
David Laird owns DTL Consultants, a Thornton, CO-based marketing firm serving small businesses. With nearly a decade of marketing experience, he launched DTL to help local businesses develop and execute sustainable growth strategies.
Editorial
Editor’s take
DTL Consultants is a small-business marketing agency led by David Laird, whose background owning a family mechanic shop informs a distinctly ownership-first philosophy — clients retain their websites, content, and digital assets outright. The agency serves local service businesses across roofing, pest control, chiropractic, and pet care, bringing hands-on, relationship-driven attention that larger shops rarely offer at this scale. That founder-operator experience translates into practical, no-dependency marketing built for small business owners who want a long-term partner, not a vendor.
What they do
Services
Web Design
Builds websites that roofing and other local operators fully own from launch, including all designs, assets, and content, so clients are not locked into a proprietary platform or monthly licensing trap common among home-services web vendors.
Search Engine Optimization (SEO)
Focuses on organic visibility for buyer-intent local queries, framed around the common roofer question of how to rank first on Google without relying on paid advertising for credibility.
Social Media Marketing
Manages presence across Facebook, Instagram, LinkedIn, and similar channels, with emphasis on reaching local audiences at conversion-relevant moments rather than chasing follower counts.
Graphic Design
Produces print and digital assets with an eye toward brand consistency and user experience, a practical need for roofers who move between yard signs, truck wraps, proposals, and web creative.
Branding
Works with newer small businesses to establish a coherent identity before they scale marketing spend, targeting operators who launched without thinking through positioning, naming, or visual system.