Elite Results Marketing
#1 in Window
Glass-industry specialist running SEO, paid ads, and conversion-focused web design at performance-based pricing.
- Founded
- 2015
- HQ
- Bentonville, AR
- Team
- 6-15
Founder
Meet the founder
Kraig Bond
Founder & CEO
Kraig Bond founded Elite Results Marketing in Bentonville, Arkansas, and in 2023 made the decision to narrow the agency's focus exclusively to glass contractors — a vertical he argues is underserved by generalist home-services marketers. The public founder story on the site is relatively brief; most of the About page is devoted to the agency's positioning and cross-industry history rather than Bond's personal resume. What is stated is that the firm cut its teeth across a wide mix of industries, including septic, dentistry, and tactical gear manufacturing (notably Safe Life Defense, a Las Vegas bulletproof-apparel brand), before consolidating around glass.
The thesis driving the agency is that glass contracting shares a structural problem with other considered, high-ticket verticals: buyer paralysis. Customers shopping for luxury showers, wine cellars, commercial glazing, or custom railings face too many finish, hardware, and configuration choices, and they stall. Bond's answer is to port conversion tactics that worked in adjacent industries — educational buyer guides, pricing calculators, configurators, and structured sales tools — into glass websites and funnels, paired with SEO and paid media tuned to both classic Google results and AI answer engines like ChatGPT and Perplexity.
The agency markets a proprietary framework it calls Elite GRO (Google Relationship Optimization) and operates on a performance-leaning pricing model, stating that its compensation is tied to client profits. Its stated mission is to triple the sales of 100 glass companies, and it cites GCS Glass & Mirror — an INC 5000 honoree — as the anchor reference client that validated the glass-only pivot.
Editorial
Editor’s take
Elite Results Marketing positions itself as a glass-industry-only agency, deploying its proprietary GRO™ methodology alongside AI-driven SEO, paid advertising, and conversion-focused web design built specifically for luxury residential and commercial glazing companies. Their performance-based pricing model reflects a stated commitment to partnership accountability, aligning agency outcomes directly with client results. That combination of niche exclusivity and performance-aligned structure makes them a compelling fit for glazing businesses seeking a specialist rather than a generalist agency.
What they do
Services
SEO & AI Search Optimization
Built around the agency's Elite GRO framework, with content and schema tuned for both Google and answer engines like ChatGPT and Perplexity. Targets glass-specific intent such as 'custom glass shower installer' and city-modifier queries for contractors serving metros they are not physically headquartered in.
Paid Ads (Google / AI-driven)
Google Partner-certified team running campaigns segmented by glass sub-vertical — high-end residential showers, commercial glazing, and mobile or emergency auto glass — rather than a single generic 'glass repair' account structure.
Conversion-Focused Website Design
Custom builds that lean on portfolio galleries, shower designers, and hardware/finish selection tools intended to move overwhelmed luxury buyers through a configured quote. Mobile-first, ADA-aware, and speed-optimized as standard.
Content & Buyer Guides
Long-form educational content, pricing calculators, and glass-care checklists positioned as decision aids for customers weighing custom showers, wine cellars, or commercial partitions. Ported from CRO work the team previously did for considered-purchase brands in other industries.
Conversion Rate Optimization
A/B testing and analytics work layered onto existing traffic, with a stated emphasis on reducing choice paralysis in custom-configured products like shower enclosures and railings.
Website Hosting & Maintenance
Managed hosting, uptime monitoring, and fast-turnaround content updates, bundled so glass operators are not juggling a separate developer relationship alongside marketing.
Proof of work