Elite Results Marketing × IDEAL Shower Doors

The challenge

What they were up against

IDEAL Shower Doors, led by Michael Merlina, needed to strengthen its digital footprint around its Danvers headquarters and compete for Boston-area search demand despite being based roughly 90 minutes outside the city. The business was also repositioning from a full-service glass company toward a luxury shower door specialist.

The approach

How the agency worked the problem

Starting in June 2023, the agency focused first on local rankings for the Danvers location, then expanded coverage as IDEAL opened two additional locations. As AI answer engines gained share, the team optimized for visibility inside ChatGPT, Perplexity, and Grok on competitive terms such as 'Custom Glass Shower Installer Boston,' using content and entity signals designed to surface the brand in generative results outside its immediate geography.

Services deployed

• SEO
• AI Search Optimization
• Local SEO