Fence Marketing Pros
#2 in Fence
Fence-contractor-focused digital marketing agency running SEO, PPC, and web design.
- Founded
- 2015
- HQ
- Valrico, FL
- Team
- 6-15
Founder
Meet the founder
Dave Caban
Founder & CEO
Dave Caban is the founder of Fence Marketing Pros, a digital marketing agency built to serve only fence contractors. The public founder story on the site is brief; most of the agency's copy focuses on its process and client results rather than Caban's personal background. What the site does establish is positioning: Caban pitches more than 15 years of online marketing experience and frames the firm as a specialist alternative to generalist web shops that treat fencing like any other home-services vertical.
The thesis behind Fence Marketing Pros is that most fence contractors still lean heavily on word of mouth and construction bidding, and in doing so leave a significant share of ready-to-buy demand to competitors who show up first on Google. Caban's response is a blended approach built around the contractor's website as the central sales asset, supported by SEO, Google Ads, review generation, retargeting, and social. The firm commits to city-level exclusivity, signing only one fence company per market, which shapes how it prices and prospects.
Caban has also set a public goal of helping 250 fence companies triple their sales and add seven figures in installation revenue, and the site hints at a training arm for contractors who want to learn the system rather than outsource it. Team size, tenure specifics, and prior employers are not detailed on the public site, and there is no formal bio page for Caban beyond a signed letter on the About page.
Editorial
Editor’s take
Fence Marketing Pros positions itself as a fence-only shop with 15+ years in the space. The site emphasizes client exclusivity (one contractor per market), lead tracking, and Google partnership certification. Claims 250+ clients and case studies showing doubled or tripled sales, though specific case-study evidence isn't detailed on the homepage. Messaging is heavily outcome-focused (booked jobs, pipeline fill).
What they do
Services
SEO for Fence Contractors
Ongoing search optimization built around vinyl, wood, chain-link, and custom fence install queries, with continual expansion of service and city pages to cover a contractor's full geographic footprint rather than a single home page ranking.
Google Ads (PPC)
Pre-optimized paid search campaigns drawn from the agency's experience running ads for other fence companies, aimed at generating install leads while the slower SEO program matures.
Website Development
Full website rebuilds where the agency takes over the contractor's site and rebuilds it as a mobile-friendly, fast-loading conversion asset, with custom landing pages for specific fence types and promotions.
Reputation and Review Management
Automated review request sequences that push past customers to leave Google reviews, paired with monitoring to lift overall star rating and map-pack visibility in the contractor's service area.
Display Retargeting
Banner retargeting that follows site visitors who didn't request a quote, keeping the fence company in front of homeowners through the longer consideration cycle typical of fence installs.
Lead Tracking and Reporting Dashboard
Call tracking, form tracking, and a client-facing dashboard with weekly and monthly reporting so contractors can tie spend back to booked install jobs rather than raw traffic numbers.
Proof of work