Funeral Marketing Services
#1 in Funeral Home
Funeral-home digital marketing agency focused on SEO, Google Maps optimization, and local search visibility.
- Founded
- 2018
- HQ
- HEWLETT, NY
- Team
- 6-15
Founder
Meet the founder
Alan Hillsberg
Founder & CEO
Funeral Marketing Services is a funeral home-focused SEO and digital marketing agency based in Hewlett, NY, offering services spanning Google Maps optimization, local search, video marketing, and social media strategy.
Editorial
Editor’s take
Funeral Marketing Services positions itself as a vertical specialist serving funeral homes and directors exclusively, with a focused service mix built around SEO, Google Maps/Places optimization, and review generation. Their channel emphasis reflects how bereaved families search for local funeral services—making their approach directly relevant to the needs of independent funeral homes competing in local search. Agencies seeking a partner with dedicated funeral-home expertise and a clear local-search methodology will find a well-matched specialist here.
What they do
Services
Local SEO for Funeral Homes
Organic search work tuned to the keywords grieving families actually use (funeral homes near me, cremation services plus town name, pre-planning). Emphasis on on-page optimization and content structure for the specific service pages funeral homes tend to neglect.
Google Business Profile / Map Optimization
A core offering. The firm treats Google Maps ranking as the single highest-leverage channel for funeral homes because at-need families almost always pick from the local pack. Work covers claiming, category selection, photos, and ongoing profile management.
Citation Building
Submission and cleanup of NAP listings across directories relevant to death-care and local business search, intended to reinforce map-pack authority in a specific service area.
Review and Testimonial Generation
Systems for soliciting online reviews from families after services, a category where most funeral homes underperform because directors are reluctant to ask. The firm treats review volume as a ranking factor and a conversion factor simultaneously.
Video Marketing
Production and placement of video content for funeral homes, used both for YouTube visibility and to humanize directors on their own websites and Google profiles.
Mobile Optimization and Social Media
Supporting services covering mobile site performance and a Facebook-led social strategy aimed at community presence rather than direct lead generation, given the sensitivities of the category.