Funeral Marketing Services
#1 in Funeral Home
Funeral-home digital marketing agency focused on SEO, Google Maps optimization, and local search visibility.
- Founded
- 2018
- HQ
- HEWLETT, NY
- Team
- 6-15
Founder
Meet the founder
Alan Hillsberg
Founder & CEO
Alan Hillsberg runs Funeral Marketing Services, a small consultancy focused exclusively on helping funeral home owners and directors improve their visibility in local search. The public founder story on the site is brief; Hillsberg is referenced primarily through first-person voice on the About page and through a book he has authored explaining the firm's methodology, but the site does not detail his prior career, credentials, or the year the firm was founded. What is clear is the positioning: Hillsberg frames himself as a marketing operator who works directly and one-on-one with funeral directors rather than as a generalist agency pitching death-care as one of many verticals.
His stated thesis is that funeral home marketing fails when it is done in fragments. Directors who invest only in blogging, or only in backlinks, or only in Facebook tend to see flat results. Hillsberg's counter-argument, laid out through the site's "rolling wheel" analogy, is that organic visibility in this category requires a coordinated 12-part process in which Google Business Profile optimization, citations, on-page SEO, reviews, video, mobile, and social each reinforce the others.
The firm itself appears to be a boutique operation. The site lists a single direct phone line, Hillsberg handles intake calls personally, and the copy (last updated 2018) suggests a practice built more on long-tenured relationships and an educational book funnel than on rapid team growth. Readers evaluating the agency should expect a hands-on, founder-led engagement rather than a layered account-management structure.
Editorial
Editor’s take
Funeral Marketing Services positions itself as a vertical specialist serving funeral homes and directors exclusively, with a focused service mix built around SEO, Google Maps/Places optimization, and review generation. Their channel emphasis reflects how bereaved families search for local funeral services—making their approach directly relevant to the needs of independent funeral homes competing in local search. Agencies seeking a partner with dedicated funeral-home expertise and a clear local-search methodology will find a well-matched specialist here.
What they do
Services
Local SEO for Funeral Homes
Organic search work tuned to the keywords grieving families actually use (funeral homes near me, cremation services plus town name, pre-planning). Emphasis on on-page optimization and content structure for the specific service pages funeral homes tend to neglect.
Google Business Profile / Map Optimization
A core offering. The firm treats Google Maps ranking as the single highest-leverage channel for funeral homes because at-need families almost always pick from the local pack. Work covers claiming, category selection, photos, and ongoing profile management.
Citation Building
Submission and cleanup of NAP listings across directories relevant to death-care and local business search, intended to reinforce map-pack authority in a specific service area.
Review and Testimonial Generation
Systems for soliciting online reviews from families after services, a category where most funeral homes underperform because directors are reluctant to ask. The firm treats review volume as a ranking factor and a conversion factor simultaneously.
Video Marketing
Production and placement of video content for funeral homes, used both for YouTube visibility and to humanize directors on their own websites and Google profiles.
Mobile Optimization and Social Media
Supporting services covering mobile site performance and a Facebook-led social strategy aimed at community presence rather than direct lead generation, given the sensitivities of the category.