WeClick Group
#2 in Funeral Home
Agency that turns lifecycle into profit with proven retention strategies for e-commerce stores
- Founded
- 2015
- HQ
- Miami, FL
- Team
- 6-15
Founder
Meet the founder

Oscar Guerrero
Founder & CEO
Oscar Guerrero is the founder of WeClick Group, positioned as a multi-service digital agency working across SEO, paid search, web development, and conversion optimization. The public founder story on the agency's own site is extremely brief; the home page consists largely of a tagline ("Strategic Site Elevation") rather than a developed About or Team narrative, so most of what is publicly verifiable about Guerrero's background comes from the fact that he is the stated principal of the firm rather than from a detailed bio. WeClick Group is listed in the funeral-home marketing category, which suggests the agency either concentrates on or actively serves deathcare operators — a vertical where digital maturity is uneven, local search dominates acquisition, and families arrive in-market under emotional pressure rather than through long consideration funnels. The implied thesis is that funeral homes, like other trust-driven local-service businesses, benefit from tightly integrated organic search, paid acquisition, and on-site conversion work rather than siloed tactics. Beyond that, the site does not document prior companies, tenure, team size, notable hires, or specific deathcare credentials. A reviewer evaluating WeClick Group against other funeral-home specialists should expect to request that context directly, as it is not presently stated on the public site. In short: the agency exists and has a clear service stack on paper, but the founder narrative is implied rather than told.
Editorial
Editor’s take
WeClick Group helps growth-stage ecommerce brands turn retention into more predictable revenue through email, SMS, and lifecycle marketing strategy. We primarily serve beauty, health, wellness, supplement, and DTC brands that want to grow without relying only on more ads, more discounts, or more campaign volume. What makes us different is that we don’t just manage channels. We look at the economics behind retention, including discount dependency, repeat purchase behavior, LTV, and customer lifecycle gaps, so we can find and fix the revenue leaks most brands don’t see. — Member-submitted notes for editorial team — Year founded → 2019 HQ → Miami, FL Team size → 6-15
What they do
Services
SEO
Organic search work aimed at funeral homes competing in hyper-local markets, where ranking for city-plus-service queries (cremation services, pre-planning, obituaries) and maintaining Google Business Profile visibility drives the bulk of at-need and pre-need inquiries.
Paid Search
Google Ads campaigns structured around at-need intent, where families are searching in a compressed timeframe and cost-per-lead tolerance is high but waste on informational queries is common without tight match-type and negative-keyword discipline.
Web Development
Custom funeral-home websites built to handle obituary publishing, online condolences, livestream links, and pre-planning intake forms without the generic template feel of most deathcare platforms.
Conversion Rate Optimization
On-site testing and UX work focused on the two actions that matter for funeral homes: phone calls from at-need families and form completions for pre-planning consultations.
