Ground Breaker Marketing

Ashley Christian is co-founder and CEO of Groundbreaker Marketing, a digital agency that has narrowed its focus to a single trade: residential and commercial septic companies. She runs the firm alongside her husband Josh Christian, who serves as COO. According to the company's About page, the two launched the business in 2019, bringing an unusual mix of backgrounds to the venture — Josh from IT operations, Ashley from photography — and built it initially as a family-run shop serving assorted local businesses before narrowing their wedge to septic operators searching for visibility on Google. The founder story on the site is brief and values-forward rather than credential-heavy; much of the About copy is dedicated to the couple's faith and the firm's stated core values (ownership, initiative, humility), each paired with a biblical reference. The operating thesis is plainspoken: blue-collar trade owners have been repeatedly burned by generalist agencies that inflate reporting, withhold account access, or treat clients as a number, and a septic-specific shop that reports on real calls and forms can win long-term partnerships by default. Ashley leads client strategy and personally oversees the Google Ads and web design workstreams, while Josh manages finance, HR, and internal operations. The firm reports more than 60 active clients and publishes a steady stream of septic-specific content through its blog and podcast, including breakdowns of Local Service Ads performance and Google Business Profile optimization for septic operators. Public bios do not list prior agency tenure or formal marketing credentials.