Ground Breaker Marketing
#8 in General Business
Septic-focused digital marketing shop running LSA, PPC, SEO, and custom web builds.
- Founded
- 2015
- HQ
- Boyd, TX
- Team
- 6-15
Founder
Meet the founder
Ashley Christian
Founder & CEO
Ashley Christian is CEO of Ground Breaker Marketing, which she co-founded in 2019 with her husband Josh. The agency specializes in digital marketing for septic companies, focusing on local search and Google Ads.
Editorial
Editor’s take
Ground Breaker Marketing positions itself as a blue-collar vertical specialist with septic service companies as its headline niche, offering a focused stack of LSA, PPC, SEO, and custom web builds tailored to that trade. The agency leads with transparency and results over vanity metrics—a deliberate stance that resonates with the contractors and service operators they target. Testimonials on their site reference clients recovering from six-figure spend failures at prior agencies and citing measurable lead improvements under Ground Breaker's management.
What they do
Services
Google Local Service Ads
Sets up and manages LSA for septic operators, targeting high-intent service categories like septic pumping, tank repair, and emergency backups. The team focuses on Google Guaranteed verification, review velocity, and dispute workflows to keep cost-per-lead defensible in a trade where a single missed call can cost a four-figure job.
Google Ads (PPC)
Runs search campaigns built around septic service intent — emergency pumping, drain field repair, installation quotes — rather than broad home-services keywords. Ashley personally oversees the PPC process, and the agency reports on booked calls and form fills rather than clicks or impressions.
SEO and Google Business Profile Optimization
Local SEO aimed at ranking septic companies in the map pack across their service radius, including GBP setup, category selection, service-area configuration, and review generation. Supporting content is produced specifically for septic search intent (maintenance contracts, system types, inspection timelines).
Custom Website Design
Builds conversion-oriented websites for septic operators, emphasizing click-to-call, service-area pages, and trust signals appropriate to a trade purchase. Clients retain ownership of the site and ad accounts, which the agency positions as a direct response to competitors that hold assets hostage.
AI-Assisted Marketing Systems
Uses human-supervised AI workflows for content production, ad iteration, and reporting in the septic vertical. Positioned as a way to move faster on creative and keyword expansion without outsourcing judgment to the model.
Transparent Lead Reporting
Reports on actual phone calls, form submissions, and booked jobs rather than vanity metrics, with clients retaining access to the underlying dashboards and ad accounts at all times.