Grow Pro Agency
#1 in Martial Arts
Martial arts and dance studio marketing agency focused on social media ads, lead generation, and automation.
- Founded
- 2015
- HQ
- Tampa, FL
- Team
- 6-15
Founder
Meet the founder
Cristina Rodriguez
Founder & CEO
Cristina Rodriguez leads Grow Pro Agency, a US-based firm focused exclusively on marketing for martial arts schools, dance studios, and membership-based academies. The public founder story on the site is brief; most of the agency's web presence focuses on client outcomes, team structure, and the specific mechanics of studio marketing rather than a detailed founder narrative. What the site does make clear is the thesis: generic digital marketing doesn't work for studios because studios run on enrollment cycles, trial-to-membership conversion, and retention economics that most agencies never have to think about. Grow Pro's answer is to staff the agency with people who have operated inside the industry. The team includes former studio owners, instructors, and operators, and the agency positions that operational fluency as its core differentiator over generalist Facebook ad shops. The firm has grown to serve more than 500 studios and academies, built adjacent properties around the niche (the ATMASchools community, the School Owners Group, a podcast called 'We Do The Work,' and a book titled 'The Best Known Dojo'), and operates with a model where account management, ad strategy, and automation build-out are handled by in-house US staff rather than outsourced contractors. The editorial read: Rodriguez has built Grow Pro less as a marketing agency that happens to serve martial arts schools, and more as an ecosystem company for studio owners, with paid media and AI automation as the wedge service.
Editorial
Editor’s take
Grow Pro positions itself as a studio-vertical specialist with 500+ claimed clients. The site emphasizes former-owner expertise, hands-on account management, and lead-generation outcomes. Customer testimonials cite consistent lead flow and proactive support. Claims are light on specific metrics or case studies, relying instead on client counts and service-tier messaging (Concierge program mentioned for lead follow-up).
What they do
Services
Social Media Advertising
Paid campaigns on Meta and adjacent platforms built specifically around studio enrollment cycles, trial offers, and seasonal demand patterns in martial arts and dance. Creative and targeting are calibrated to parent-of-student audiences and adult fitness seekers rather than generic local lead gen.
Lead Generation & Nurture
End-to-end lead capture, qualification, and follow-up sequences designed to move trial sign-ups into paid memberships. The agency handles the technical plumbing — forms, CRM routing, SMS and email cadences — so studio owners aren't losing leads between the click and the front desk.
AI & Marketing Automation
Automated speed-to-lead workflows, AI-driven responders, and booking automations tailored to how studios actually convert: fast text-back, trial scheduling, and no-show recovery. Positioned as a way to run tighter enrollment without adding front-desk headcount.
Done-For-You Campaign Management
A full-service model where Grow Pro handles strategy, creative, ad buying, and optimization on an ongoing basis. Clients get a dedicated US-based account team rather than a setup-and-disappear engagement.
Studio Owner Education & Community
Adjacent offerings — the ATMASchools community, the School Owners Group, the 'We Do The Work' podcast, and 'The Best Known Dojo' book — that function as both lead generation for the agency and ongoing education for studio operators on marketing, retention, and enrollment.