Hardware Store Marketing Experts
#9 in General Business
Hardware-store-focused digital marketing agency specializing in reputation management and local online presence.
- Founded
- 2015
- HQ
- Prescott, AZ
- Team
- 6-15
Founder
Meet the founder
Renee Gray
Founder & CEO
Renee Gray founded Hardware Store Marketing Experts and brings over 20 years of experience in hardware retail marketing, including work developing loyalty programs at True Value and planning hundreds of local promotional events for independent hardware stores.
Editorial
Editor’s take
Hardware Store Marketing Experts positions itself as a dedicated digital marketing partner for hardware retailers, with a focused specialization in reputation management, review generation, and local search visibility. Their emphasis on multi-location capability and industry-specific knowledge of hardware retail makes them a natural fit for independent stores and regional chains looking for a partner who understands the nuances of their market. The agency grounds its approach in widely recognized consumer behavior data, reinforcing the urgency of a strong local online presence for hardware retailers.
What they do
Services
Reputation Management
Monitors Google, Yelp, and other review surfaces where hardware buyers vet local stores, and handles response workflows for both positive and negative reviews. Positioned as the core service because independent hardware competes with big-box on trust, not price.
Local SEO
Builds local search visibility for project-intent and service-intent queries (screen repair, key cutting, propane exchange, paint matching) that drive foot traffic to a single-location store. Leverages reviews, listings, and social signals rather than link-building campaigns.
Social Media Marketing
Grows and maintains the store's social following with content tied to seasonal hardware cycles, in-store events, and community sponsorships. Oriented toward the Ladies Night, VIP Night, and anniversary-event calendar Gray has run hundreds of times in the field.
Review Generation
Runs systematic review-ask campaigns to compound a store's star rating and review volume over time, treating reviews as the single highest-leverage local ranking and trust asset for independent hardware.
Email Marketing
Establishes a regular communication cadence with existing customers to reinforce brand, promote seasonal categories, and support loyalty programs, an extension of Gray's loyalty-program work at True Value.
Missed-Call Text-Back
Automated tool that texts callers when a store can't pick up, aimed at hardware retailers whose staff are on the floor helping customers and routinely miss the phone. Captures would-be walk-ins that would otherwise call a competitor.