Heavy Lifting Marketing
#2 in Moving Company
Moving-company specialist running Google Ads, LSA, SEO, and Meta ads with tiered packages.
- Founded
- 2015
- HQ
- Miami, Florida
- Team
- 6-15
Founder
Meet the founder
Brian Moulton
Founder & CEO
Brian Moulton is co-founder of Heavy Lifting Marketing, a moving-company marketing agency he built with his brother Vincent after running their own moving business in Miami, Florida.
Editorial
Editor’s take
Heavy Lifting Marketing positions itself as a moving-industry-exclusive agency, channeling its entire focus into Google Ads, LSA, SEO, and Meta advertising for moving companies. Their three tiered packages are structured to scale with a company's revenue, making the offering accessible to operators at different growth stages. With 27 clients served, $20M+ in revenue generated, and a cited 812% average ROI, the agency presents a concentrated track record that speaks directly to moving company owners seeking a specialist over a generalist.
What they do
Services
Google Ads Management
Builds and manages search campaigns around high-intent moving queries (local movers, long distance movers, specific neighborhood terms) with conversion tracking tied to booked jobs rather than raw form fills. Account rebuilds are a common starting point for operators coming off underperforming agency engagements.
Local Services Ads (LSA)
Manages Google LSA for moving companies, including Google Guaranteed verification, lead dispute workflows, and budget pacing. Positioned as a complement to paid search rather than a replacement, particularly for residential movers competing on call volume.
SEO and Google Business Profile Optimization
Local SEO focused on ranking in the map pack for city-plus-service terms and surrounding neighborhoods, paired with Google Business Profile optimization and review automation. Higher tiers add AEO (answer engine optimization) for AI-driven search surfaces.
Meta Ads (Facebook and Instagram)
Runs residential-move awareness and retargeting campaigns on Meta, typically introduced at the mid-tier package for operators who already have a working search funnel. Used to capture warm leads and fill slower seasonal windows rather than as a primary acquisition channel.
Landing Pages and Website Builds
Builds custom landing pages tuned to moving-company conversion patterns (instant quote forms, service-area pages, phone-first CTAs). The Priority tier includes a full website build or renewal as part of the engagement.
CRM Automation and Review Generation
Sets up review request automations and CRM workflows to move leads from first contact through booking, with an emphasis on compounding reputation assets that improve both LSA and map pack performance over time.
Proof of work