Case Study · Moving Company
Heavy Lifting Marketing × Sunshine State Movers
Tampa, FLSMB residential mover6-month engagement
Revenue
baseline+312%
6 months
Cost per lead
baseline-67%
6 months
Monthly leads
not stated147
6 months
Google rankings
not ranking#1-3
6 months
The challenge
What they were up against
Sunshine State Movers was spending roughly $3,000 per month on Google Ads with minimal return and struggling to compete with larger franchise operators in a saturated Tampa market.
The approach
How the agency worked the problem
Heavy Lifting rebuilt the Google Ads account around hyper-local campaigns targeting specific Tampa neighborhoods rather than broad metro terms. The team optimized the Google Business Profile for map pack visibility and layered in Meta Ads aimed at residential movers to capture demand outside of search.
Services deployed
- Google Ads
- SEO
- Meta Ads
“Heavy Lifting Marketing completely transformed our business. We went from barely breaking even to having to hire 3 new crews to keep up with demand.”
Agency behind the work
Heavy Lifting Marketing
Moving-company specialist running Google Ads, LSA, SEO, and Meta ads with tiered packages.