Home Remodeler SEO

Bob Vance founded Home Remodeler SEO in Denver, Colorado after spending years building million-dollar custom homes and watching fellow contractors struggle with the marketing side of their businesses. According to the agency's About and Team pages, Vance's frustration with how remodelers and builders were underserved by generalist marketing agencies led him to launch a firm dedicated exclusively to the home improvement trades. The public founder story on the site is relatively brief in terms of professional credentials; most of the bio leans into personal interests (travel, the outdoors, architecture, Ohio State football) rather than prior agency tenure or named industry roles.

The thesis guiding Home Remodeler SEO is that contractors don't need another generalist marketing shop — they need operators who understand construction sales cycles, seasonal demand swings, and the specific search behavior of homeowners researching kitchens, baths, roofs, and whole-home remodels. The agency's stated mission is digital marketing for contractors that is "simple, efficient, and outperforms," and its vision frames the firm as a support system for remodeling business owners rather than a vendor.

The team page lists a multi-person staff including client-facing marketers like Lori Bergeson (who holds a marketing degree and focuses on the home improvement industry) and Ruby Burris, alongside support and production roles. The firm is headquartered in Denver and positions itself nationally, serving remodelers, custom home builders, general contractors, and roofing companies. Case studies span solar, roofing, kitchen and bath, tree service, and marine construction, suggesting the practice has broadened from pure remodeling into adjacent home-services verticals over time.