Home Remodeler SEO
#2 in Home Remodeling
SEO and digital marketing agency focused on home remodelers, contractors, and roofing companies.
- Founded
- 2015
- HQ
- Denver, CO
- Team
- 6-15
Founder
Meet the founder
Bob Vance
Founder & CEO
Bob Vance founded Home Remodeler SEO after building custom homes in Denver and recognizing contractors' struggles with customer acquisition. He combined his construction background with SEO expertise to create digital marketing strategies tailored to the home remodeling industry.
Editorial
Editor’s take
Home Remodeler SEO positions itself as a full-service shop built specifically for remodeling and construction verticals. The site emphasizes Google rankings, Local Service Ads, Google Maps optimization, and reputation management—the channel mix most relevant to lead generation in this space. Service menu is comprehensive, though the site leans heavily on positioning language rather than concrete case-study evidence beyond one solar example.
What they do
Services
Search Engine Optimization
Organic SEO programs built around how homeowners actually search for remodeling work — high-intent queries for kitchen remodels, bathroom renovations, roof replacements, and custom builds. Programs blend on-page optimization, authority backlinking, and content tied to the contractor's service area rather than generic national SEO playbooks.
Local SEO & Google Business Profile
Google Maps and GBP optimization aimed at winning the local 3-pack for service-area contractors, including weekly GBP posts, competitor spam-listing reporting, local search grid rank tracking, and NAP consistency across directories — the levers that matter most for remodelers whose customers buy locally.
Pay Per Click (PPC) Management
Google Ads and paid search campaigns structured around buyer-ready remodeling queries, with call tracking layered in so contractors can attribute booked estimates back to specific keywords and campaigns rather than guessing from click data.
Web Design & Development
Contractor-focused websites built on an SEO framework, with conversion rate optimization tuned to the remodeling sales cycle (project galleries, financing calls-to-action, estimate request forms). The team will build from scratch for contractors who don't yet have a credible site.
Reputation Management
Google review generation and monitoring systems for contractors, recognizing that remodeling buyers lean heavily on review counts and star ratings before inviting a company into their home for an estimate.
Lead Generation & Sales Optimization
Beyond traffic, the agency offers call tracking, conversion rate optimization, and sales consulting — an acknowledgment that contractors often lose deals at the phone and intake stage, not at the click.
Proof of work