Contractor Growth Network
#1 in Home Remodeling
Design-build remodeling agency running SEO, web design, and lead-qualification strategy.
- Founded
- 2015
- HQ
- Charlotte, NC
- Team
- 6-15
Founder
Meet the founder
Logan Shinholser
Founder & CEO
Logan Shinholser is President of Contractor Growth Network, a design-build contractor marketing agency based in Charlotte, NC. He founded CGN after helping his father, a koi pond contractor, rebrand and attract higher-quality clients through storytelling and design-focused marketing.
Editorial
Editor’s take
Contractor Growth Network positions itself specifically around generating "referral-quality leads" for mid-market remodeling firms in the $2M–$7M revenue range, differentiating on lead quality rather than volume. Their service model combines conversion-focused web design, SEO with dedicated account management, and a structured three-week discovery process. Published case studies cite concrete performance data — including a 2.24% conversion rate against a 0.38% industry baseline — making their methodology straightforward to evaluate for remodeling firms at that growth stage.
What they do
Services
Market Research & Strategy
A three-week discovery process that documents an Ideal Client Avatar and maps a Unique Selling Proposition to the remodeler's specific service mix. The output is a written strategy the rest of the engagement is built against, rather than a generic media plan.
Website Design & Development
Conversion-focused sites built around featured project pages, professional photography, and copy extracted from recorded owner interviews so the brand voice matches how the owner actually sells. CGN cites a baseline that remodeler sites convert at roughly 0.38% and targets closer to 2%+ on their builds.
SEO for Remodelers
Authority-over-volume SEO focused on dominating a remodeler's core metro before expanding, paired with monthly content that pre-qualifies homeowners on budget, timeline, and process. Each account gets a dedicated account manager tracking rankings and lead quality, not just traffic.
AI Search Optimization
Content and structured data work aimed at getting clients surfaced inside ChatGPT, Perplexity, and Google's AI-generated answers, on the thesis that homeowners researching $100K+ remodels increasingly start in AI tools rather than traditional search.
Lead Qualification Strategy
Site architecture and messaging designed to filter out handyman inquiries and under-budget prospects before they contact the contractor, so sales teams spend time on homeowners who already understand pricing and process.
Google Business Profile & Local SEO
Baseline GBP optimization and local technical SEO in the first two months of the engagement, treated as foundational work rather than an ongoing upsell.
Proof of work