Indigo Marketing Agency
#1 in Financial Planning
Financial advisor marketing agency running content, SEO, and paid campaigns to attract high-AUM prospects.
- Founded
- 2015
- HQ
- Fort Leavenworth, KS
- Team
- 6-15
Founder
Meet the founder
Sara Dressler
Founder & CEO
Indigo Marketing Agency is a financial services marketing firm based in Fort Leavenworth, KS, specializing in strategies for financial advisors and firms.
Editorial
Editor’s take
Indigo positions itself as a done-for-you marketing department for independent financial advisors, emphasizing niche-focused content and multi-channel campaigns designed to attract $1M+ AUM clients. The site includes six case studies with specific metrics (50% email lift, 90% new traffic, 44% traffic increase). Positioning centers on compliance-friendly strategy and unified vendor experience rather than price competition.
What they do
Services
Total Marketing Package
Indigo's flagship retainer functions as an outsourced marketing department for an advisory firm: custom blog content, weekly social posts to LinkedIn, Facebook, and X, monthly reporting, and a dedicated account manager. The emphasis is on keeping messaging in the advisor's own voice and aligned to a defined niche rather than recycling generic financial content.
Financial Advisor Websites
Custom-built advisor websites owned outright by the client rather than rented through a template platform, with copy and information architecture organized around the firm's target client (e.g. pre-retirees, business owners, HNW families). Builds are paired with on-page SEO and self-scheduling to convert organic visitors into booked discovery calls.
SEO for Advisors
Niche-specific local and organic SEO aimed at surfacing an advisor for the narrow set of queries their ideal prospect actually searches, rather than generic "financial advisor near me" terms. Indigo positions SEO as a long-horizon alternative to paid ads for firms trying to escape referral dependency.
Google Ads & Facebook Ads
Paid campaigns built specifically around advisor compliance constraints and AUM qualification, with creative and landing pages designed to filter out tire-kickers. Facebook Ads in particular are used to feed lead-generation funnels with SOP-driven follow-up by the advisor's team.
Webinar Services
End-to-end webinar production, including topic selection, slide design, promotion, and post-event nurture, used as a mid-funnel tool to move warm prospects toward booked calls without requiring the advisor to own the tech stack.
New Firm Launch
An all-inclusive package for advisors breaking away from a broker-dealer or starting independently: logo and brand identity, website build, initial content library, and social setup, compressed into a launch-ready bundle rather than billed as separate projects.
Proof of work