
Larison Media
#2 in Maid Service & Cleaning
Home-services marketing agency specializing in SEO, web design, and consulting for small trades (HVAC, electrical, roofing, cleaning).
- Founded
- 2014
- HQ
- Kokomo, IN
- Team
- 6-15
Founder
Meet the founder

Drew Larison
Founder & CEO
Drew Larison is the founder of Larison Media, a home-services marketing agency that positions itself as a growth partner for small trades operators — maid and janitorial crews, window washers, soft-wash companies, roofers, HVAC contractors, electricians, and lawn and landscape firms. The public founder story on the site is brief; Larison Media foregrounds its mission and client roster more than founder biography, so most of what can be said about Drew comes from the agency's stated nine-plus years of operation and its consistent framing as a small-business advocate rather than an enterprise shop. The thesis is straightforward: small home-services businesses are the backbone of safe, comfortable, and well-kept communities, and they deserve the same caliber of marketing infrastructure that larger regional and national competitors buy, delivered at pricing a local operator can actually sustain. That belief shapes the agency's packaging. Rather than chase every vertical, Larison Media has narrowed to a defined set of trades where the buying journey is local, intent-driven, and heavily influenced by Google visibility. The firm's tagline of "big agency service at small business prices" is less a slogan than an operating constraint: productized SEO, website, and consulting tiers with published pricing, transparent tracking, and an emphasis on measurable community impact — local jobs created, customer satisfaction, contribution to neighborhood standards — alongside conventional ROI and ROAS. The founder bio is implied more than stated, and readers looking for a detailed personal backstory will need to reach out directly.
Editorial
Editor’s take
Larison Media positions itself as a home-services marketing specialist with a defined focus on trades including HVAC, electrical, roofing, and cleaning/janitorial services. Their core offering centers on local SEO, lead generation, website design, and strategy consulting — a tightly scoped combination well-suited to small and mid-sized cleaning businesses seeking dedicated trade expertise. With nine years of industry experience and mission-driven positioning rooted in community impact, the agency brings both tenure and clear purpose to the home-services space.
What they do
Services
Local SEO
Built around the search behavior of homeowners hiring trades and cleaners — "maid service near me," "move-out cleaning [city]," "emergency HVAC." The agency focuses on Google Business Profile optimization, service-area pages, and keyword targeting with clear buying intent rather than broad informational traffic.
Website Design
Conversion-oriented sites for home-services operators, with an emphasis on clear service menus, trust signals, and mobile-first booking or call flows. Positioned as the foundation layer that SEO and ads feed into.
Why Discovery Consulting
A positioning engagement that helps owner-operators articulate what makes their cleaning crew, roofing company, or electrical shop different in a crowded local market. Outputs feed directly into site copy and SEO content rather than sitting in a deck.
Digital Video Production
Short-form video assets for home-services brands — team intros, service walk-throughs, customer stories — designed to run on service pages, Google Business Profile, and social to differentiate crews that otherwise look interchangeable in search results.
Tracking and Attribution Setup
Call tracking and lead-source reporting so a maid service or trades operator can see which jobs came from organic search versus paid, and which service pages convert. The agency frames this as a prerequisite for honest ROI conversations rather than an add-on.
