Lezzat

Alexandros Karagiannis is the founder of Lezzat, a UK-based agency that works exclusively on Amazon for brands selling in the UK and EU. The public founder story on the site is brief; most pages focus on services and client outcomes rather than personal biography. What the site does make clear is that Lezzat was built by Amazon sellers for Amazon sellers. Karagiannis and his early team sold their own products on the marketplace, grew frustrated with the operational friction (listing suspensions, opaque PPC performance, thin support from Seller Central), and launched Lezzat to offer the kind of end-to-end support they had wanted as operators. That origin shapes the agency's positioning. Lezzat is headquartered in Reading, UK, with a second office in Athens, Greece, and its thesis is that Amazon is deep enough to be a specialism in its own right — separate from Shopify, separate from general performance marketing, and too nuanced to be handled as a side channel inside a generalist ecommerce agency. The firm holds both Amazon Ads Partner and Amazon Service Provider Network (SPN) verifications, which gate access to beta features and account-level support that most independent sellers cannot reach directly. Lezzat has since expanded from pure PPC management into a full-stack offer covering Seller Central and Vendor Central, creative, DSP, account reinstatement, and EU marketplace expansion. The site references work with over 500 brands and a mix of established consumer names and early-stage challengers, though specific named clients are kept largely off the public pages.