Lezzat
#2 in Ecommerce
Amazon-first e-commerce agency managing PPC, creative, account optimization, and DSP across UK and EU marketplaces.
- Founded
- 2018
- HQ
- Ingolstadt, Germany
- Team
- 6-15
Founder
Meet the founder
Alexandros Karagiannis
Founder & CEO
Lezzat is an e-commerce marketing agency based in Reading, UK and Athens, Greece, founded by Amazon sellers to help others navigate the complexities of selling on Amazon.
Featured video
Editorial
Editor’s take
Lezzat is an E-commerce marketing agency based in Reading, UK and Athens, Greece. We are bunch of Amazon sellers ourselves that got frustrated with the process of selling on Amazon, decided to provide our services so others will not face the same problems. Our team constitutes of marketing specialists, designers, photographers & consultants that are here to alleviate the complexities of selling on Amazon. Lezzat created by Amazon sellers for Amazon sellers, with some of the world’s most popular consumer brands and innovative start-ups as our clients. — Member-submitted notes for editorial team — Year founded → 2018 HQ → Reading, United Kingdom Team size → 16-30
What they do
Services
Amazon PPC Management
Manages Sponsored Products, Sponsored Brands and Sponsored Display for Seller Central and Vendor Central accounts, with a focus on lowering ACOS while defending share-of-voice on branded and category keywords. Campaigns are structured around SKU-level profit data rather than blended account ROAS.
Amazon DSP
Runs programmatic display and video buys through Amazon's Demand Side Platform to retarget product viewers, prospect lookalike audiences off-Amazon, and support new ASIN launches. Typically layered on top of an existing PPC program once a baseline conversion rate is established.
Listing Optimisation and Amazon SEO
Keyword research, title and bullet rewrites, backend search terms, A+ content and Brand Story modules built for conversion and indexation. Increasingly tuned for Amazon's AI-driven search surfaces in addition to the standard A9 ranking signals.
Amazon Product Photography and Creative
In-house product photography, infographics, A+ content and storefront design produced for Amazon's specific image and module requirements. Creative is briefed against the listing's target keywords and competitive PDPs rather than generic brand guidelines.
Account Reinstatement and Refund Recovery
Handles listing and account suspensions via Plan of Action submissions and appeals, and audits Seller Central for FBA reimbursements Amazon owes on lost, damaged or misweighed inventory. A defensive service offered to protect revenue already on the platform.
EU Marketplace Expansion and Vendor Management
Extends UK sellers into Amazon DE, FR, IT, ES and NL, covering VAT registration considerations, translated listings, and localised PPC. Also offers full Vendor Central management for brands selling to Amazon directly as a 1P supplier.