MLO Branding Academy

Pouria "PJ" Moalemian is the founder of MLO Branding Academy, a coaching program that teaches mortgage loan officers how to generate leads through Zoom webinars, seminars, and social media content rather than cold calling or buying shared leads from Zillow and Facebook. By his own account on the site, Moalemian entered marketing in 2015 at an agency in Irvine, California, where he worked with dozens of small business owners across verticals. His move into mortgage came through a family member who had become a broker and asked for marketing help. His first attempts failed and produced, in his words, "tons of poor leads" — an experience he credits as the turning point that pushed him to spend roughly a year testing acquisition tactics specific to the mortgage vertical. He then took an in-house role as marketing manager at a mortgage lender, where he says he managed millions of dollars in ad spend before leaving to build the Academy. The thesis that guides the firm is narrow and specific: loan officers don't need more generic coaching or another shared-lead subscription; they need a repeatable webinar-and-personal-brand system that positions them as the expert before the sales conversation starts. The public founder story on the site is written in the first person and light on verifiable specifics such as firm names, team size, or client counts, so much of the biographical detail here is self-reported. The Academy is sold as a 30-to-60-day program backed by a 45-day "do the work" guarantee.