
NutraMarketers
#3 in Ecommerce
Supplement-brand-focused agency handling product launches, eCommerce, Amazon, and D2C growth for nutrition brands.
eCommerce MarketingAmazon ServicesSEOBrand StrategyProduct Launch ConsultingCreative Services
- Founded
- 2015
- HQ
- Traverse City, MI
- Team
- 6-15
Founder
Meet the founder

John Smiddy
Founder & CEO
John Smiddy is founder and CEO of NutraMarketers, a supplement-focused marketing agency. With over 20 years of brand-building experience and a track record of launching hundreds of supplement products, Smiddy specializes in compliance and multi-channel eCommerce strategy for health and wellness brands.
Editorial
Editor’s take
NutraMarketers positions itself as the only marketing agency exclusively serving supplement brands, bringing 20+ years of founder experience and 200+ product launches across the nutrition vertical. Their specialization spans FDA compliance, Amazon optimization, and full-funnel D2C eCommerce strategy—capabilities built specifically for the regulatory and operational realities of the supplement space. Documented results include scaling Paulina Fitness from $0 to $138K monthly revenue in four months and growing Superior Labs past $60M, reflecting a track record that resonates with supplement entrepreneurs at every stage.
What they do
Services
eCommerce MarketingAmazon ServicesSEOBrand StrategyProduct Launch ConsultingCreative Services
