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NutraMarketers

#3 in Ecommerce

Supplement-brand-focused agency handling product launches, eCommerce, Amazon, and D2C growth for nutrition brands.

eCommerce MarketingAmazon ServicesSEOBrand StrategyProduct Launch ConsultingCreative Services
Founded
2015
HQ
Traverse City, MI
Team
6-15

Founder

Meet the founder

John Smiddy headshot

John Smiddy

Founder & CEO

John Smiddy is founder and CEO of NutraMarketers, a supplement-focused marketing agency. With over 20 years of brand-building experience and a track record of launching hundreds of supplement products, Smiddy specializes in compliance and multi-channel eCommerce strategy for health and wellness brands.

Editorial

Editor’s take

NutraMarketers positions itself as the only marketing agency exclusively serving supplement brands, bringing 20+ years of founder experience and 200+ product launches across the nutrition vertical. Their specialization spans FDA compliance, Amazon optimization, and full-funnel D2C eCommerce strategy—capabilities built specifically for the regulatory and operational realities of the supplement space. Documented results include scaling Paulina Fitness from $0 to $138K monthly revenue in four months and growing Superior Labs past $60M, reflecting a track record that resonates with supplement entrepreneurs at every stage.
By the Editorial Team · May 2026

What they do

Services

eCommerce MarketingAmazon ServicesSEOBrand StrategyProduct Launch ConsultingCreative Services