Outsource My Life

Luis Vanderhorst is the founder of Outsource My Life, a Berks County, Pennsylvania firm that builds done-for-you AI growth systems for home service businesses. The public founder story is brief; the current site focuses almost entirely on services and outcomes rather than biography, so most of what can be said about Vanderhorst is inferred from the agency's trajectory and the older About page still indexed on the domain. That earlier iteration of the business positioned itself around virtual assistant staffing for real estate investors — cold calling, acquisitions support, bilingual customer service, transaction coordination, and CRM automations — suggesting Vanderhorst's operating background sits at the intersection of real estate investment operations and offshore talent management. The company has since repositioned around a narrower thesis: established home service operators already spending at least $2,000 per month on paid ads lose most of their money not in the ad account but in the gap between click and booked job. The agency's answer is an integrated stack — conversion-built websites, Meta and Google campaigns, CRM automation, and local SEO — sold as one system rather than four line items. Vanderhorst runs the firm out of Reading, PA, and the site references recognition as Local Business Person of the Year in 2024 and 2025. The team's earlier real estate VA roots still show up in how the agency thinks about follow-up discipline: speed-to-lead, missed-call text-back, and nurture sequences are treated as the core product, with paid media positioned as the feeder rather than the deliverable.