ROAR Media
#1 in Real Estate Investment
Miami-based integrated agency blending PR, creative, media, and strategy across hospitality and consumer brands.
- Founded
- 2010
- HQ
- Sandy, UT
- Team
- 6-15
Founder
Meet the founder
Dallin Cottle
Founder & CEO
Dallin Cottle operates ROAR Media, a fully integrated marketing agency based in Sandy, UT that serves real estate and other industries across the Americas.
Editorial
Editor’s take
ROAR Media positions itself as a Miami-based integrated agency spanning PR, creative, media, strategy, content, and technology — with particular strength across hospitality, travel, and consumer brands. Their roster of recognized names including Royal Caribbean, Hyatt, LATAM, Lennar, and Diageo reflects deep experience with large-scale, consumer-facing organizations. With 10B+ impressions delivered and 100+ clients served, ROAR brings measurable reach and a multi-discipline platform well suited to brands seeking consolidated agency partnership in South Florida and beyond.
What they do
Services
Public Relations & Media Relations
Earned-media programs aimed at real estate developers, REITs, and investment firms that need credibility with buyers, LPs, and regulators. Roar positions executives, announces raises and project launches, and manages crisis communications when construction, zoning, or capital-markets stories turn sensitive.
Integrated Brand Strategy
Positioning and messaging work built around developer and investment-firm lifecycles, from master-planned community launches to fund marketing. Strategy is treated as step one before any creative or media investment, with research and segmentation feeding into downstream PR, paid, and content.
Digital Advertising & Media Buying
As a Google and Meta partner, the agency runs performance campaigns tuned to high-consideration real-estate decisions: pre-construction sales, condo and single-family inventory, and investor lead generation. Traditional buys (OOH, print, radio) are layered in for launches where physical presence in a submarket matters.
Content, Social & Creative
In-house creative, photography, video, and copy built for property storytelling, including renderings-to-reality narratives, lifestyle content for amenity-led buildings, and bilingual English/Spanish social for cross-border buyers. Social is run as an always-on engagement channel rather than an announcement feed.
Website Design & Technology
Development of sales microsites, broker portals, and investor-facing sites, with analytics instrumentation to track from first impression to tour request or inquiry. The technology practice also integrates CRM, marketing automation, and reporting for sponsors managing multiple assets.
Events & Experiential
Groundbreakings, broker previews, sales-center launches, and investor events, often paired with press outreach so earned coverage, creative assets, and on-site conversion work as a single program.
Proof of work