ROAR Media
#1 in Real Estate Investment
Miami-based integrated agency blending PR, creative, media, and strategy across hospitality and consumer brands.
- Founded
- 2010
- HQ
- Sandy, UT
- Team
- 6-15
Founder
Meet the founder
Dallin Cottle
Founder & CEO
Dallin Cottle leads Roar Media, a Miami-based integrated agency that positions itself as a full-stack partner across strategy, creative, media, public relations, content, and technology. The public site offers limited biographical detail about Cottle directly; team, founder, and leadership URLs largely resolve to the same general company overview, so most of what can be inferred about his leadership comes from the firm's footprint rather than a dedicated founder narrative. What is visible is a clear thesis: that the traditional divide between PR shops, creative shops, and performance media agencies is a liability for brands trying to move quickly across Latin America and the U.S. Hispanic market, and that an independent agency headquartered in Miami is unusually well placed to bridge those worlds. Under Cottle, Roar Media has grown past the 15-year mark and has been recognized as a top-ranked independent agency in South Florida, an Inc. 5,000 company, and one of the fastest-growing private companies in the state. The agency holds Google and Meta partner status and has collected Webby, W3, and Sabre-finalist recognition. Its client roster spans global hospitality and consumer names (Royal Caribbean, Hyatt, Sandals, Diageo, LATAM Airlines) alongside a dense book of real estate and development work, including Lennar, Plaza Construction, CGI Merchant Group, Lloyd Jones, Gencom, Rilea Group, Onx Homes, Federal Realty, Rise Realty, and Coastal Construction. The public founder story is brief; most of the site focuses on client results rather than personal biography.
Editorial
Editor’s take
ROAR Media positions itself as a Miami-based integrated agency spanning PR, creative, media, strategy, content, and technology — with particular strength across hospitality, travel, and consumer brands. Their roster of recognized names including Royal Caribbean, Hyatt, LATAM, Lennar, and Diageo reflects deep experience with large-scale, consumer-facing organizations. With 10B+ impressions delivered and 100+ clients served, ROAR brings measurable reach and a multi-discipline platform well suited to brands seeking consolidated agency partnership in South Florida and beyond.
What they do
Services
Public Relations & Media Relations
Earned-media programs aimed at real estate developers, REITs, and investment firms that need credibility with buyers, LPs, and regulators. Roar positions executives, announces raises and project launches, and manages crisis communications when construction, zoning, or capital-markets stories turn sensitive.
Integrated Brand Strategy
Positioning and messaging work built around developer and investment-firm lifecycles, from master-planned community launches to fund marketing. Strategy is treated as step one before any creative or media investment, with research and segmentation feeding into downstream PR, paid, and content.
Digital Advertising & Media Buying
As a Google and Meta partner, the agency runs performance campaigns tuned to high-consideration real-estate decisions: pre-construction sales, condo and single-family inventory, and investor lead generation. Traditional buys (OOH, print, radio) are layered in for launches where physical presence in a submarket matters.
Content, Social & Creative
In-house creative, photography, video, and copy built for property storytelling, including renderings-to-reality narratives, lifestyle content for amenity-led buildings, and bilingual English/Spanish social for cross-border buyers. Social is run as an always-on engagement channel rather than an announcement feed.
Website Design & Technology
Development of sales microsites, broker portals, and investor-facing sites, with analytics instrumentation to track from first impression to tour request or inquiry. The technology practice also integrates CRM, marketing automation, and reporting for sponsors managing multiple assets.
Events & Experiential
Groundbreakings, broker previews, sales-center launches, and investor events, often paired with press outreach so earned coverage, creative assets, and on-site conversion work as a single program.
Proof of work
