Case Study · Real Estate Investment
ROAR Media × Plaza Construction
Miami, FloridaMid-market construction/real estate12-month engagement
The challenge
What they were up against
Plaza Construction needed to build positive brand equity and reinforce a reputation for excellence in a competitive Florida construction market where reputation directly influences project wins.
The approach
How the agency worked the problem
Roar Media ran an integrated PR and brand program framed around 'building positive brand equity and reputation of excellence,' combining earned-media placement, executive positioning, and brand storytelling tied to delivered projects.
Services deployed
- Public Relations
- Brand Development
- Content
- Strategy
Agency behind the work
ROAR Media
Miami-based integrated agency blending PR, creative, media, and strategy across hospitality and consumer brands.