Phaser Marketing
#1 in Excavation
Construction and excavation marketing agency running SEO, paid search, and web design for 6-8 figure operators.
- Founded
- 2015
- HQ
- Gilbert, AZ
- Team
- 6-15
Founder
Meet the founder
Luke Eggebraaten
Founder & CEO
Luke Eggebraaten is the founder of Phaser Marketing, a Nevada-based digital agency built specifically for what the construction trades call the Dirt World: excavation, septic, grading, site prep, and related operators working at the six- to eight-figure revenue range. He also hosts the Dirtbags Podcast and works as a keynote speaker on marketing for contractors, and has authored The Digital Dirt World book, which positions Phaser less as a generalist shop and more as an industry voice addressing contractors on their own terms.
The public-facing founder story on Phaser's site is relatively brief. Most of the site's real estate goes to client reviews, the agency's tiered service phases, and Dirt World content rather than a detailed origin narrative. What is clear from the agency's positioning is the thesis: construction and excavation operators have historically been served by generalist marketers who don't understand the equipment, the job cycle, or how homeowners and GCs actually find a dirt contractor. Phaser's argument is that a team fluent in that vocabulary and workflow will outperform a horizontal agency running the same playbook.
That thesis shapes the firm's structure. Phaser organizes engagements into three phases (Silver, Gold, Diamond) that scale with the operator's size, assigns client-facing success team specialists, and invests heavily in industry community through its podcast, speaking, and recurring Phaser Fundraiser events. The team page lists a full internal crew covering design, SEO, ads, and account management rather than a solo-plus-contractors model.
Editorial
Editor’s take
Phaser positions itself as a construction-vertical specialist, emphasizing niche expertise in excavation, septic, and heavy equipment sectors. The site leans heavily on client testimonials (87 Google reviews cited) and founder Luke Eggebraaten's visibility. Claims about understanding "the industry, the equipment, the customers" are backed by reviewer anecdotes but lack detailed case studies or specific campaign metrics on the homepage.
What they do
Services
SEO Optimization
Local and organic SEO tuned for excavation, septic, and site-work queries — the long-tail intent around services like septic install, land clearing, and driveway grading rather than broad construction keywords. Focus is on Google Business Profile, service-area pages, and ranking for the specific equipment-and-service combinations homeowners and GCs actually search.
Google & Meta Ads
Paid search and paid social built around the seasonal, high-ticket reality of dirt work. Campaigns are structured to capture buyer-ready searches (emergency septic, excavation contractor near me) while using Meta for brand reach and recruiting, which is a persistent pain point for contractors.
Web Design
Websites built specifically for excavation and construction operators, with an emphasis on showcasing equipment, crews, and completed job sites rather than generic stock photography. Sites are structured around service-area pages and lead capture that reflects how GCs and homeowners evaluate a contractor.
Graphic Design
Brand and collateral work for operators who often come to Phaser with dated logos, inconsistent truck wraps, and no cohesive identity. Design is treated as a component of sales enablement — proposals, site signage, and social assets that make a 6- to 8-figure operator look the part.
Phased Engagement Model (Silver / Gold / Diamond)
Rather than a menu of à la carte services, Phaser packages its work into three tiers scaled to company size and marketing maturity. This lets smaller excavation operators start with foundational web and local SEO before layering in paid media and more aggressive growth work.