Phaser Marketing
#1 in Excavation
Construction and excavation marketing agency running SEO, paid search, and web design for 6-8 figure operators.
- Founded
- 2015
- HQ
- Gilbert, AZ
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Luke Eggebraaten
Founder & CEO
Luke Eggebraaten is a keynote speaker and leader at Phaser Marketing, a Gilbert, AZ-based digital marketing agency specializing in home services and construction contractors.
Editorial
Editor’s take
Phaser Marketing positions itself as a construction-vertical specialist with dedicated focus on excavation, septic, and heavy equipment operators running six-to-eight figure businesses. Founder Luke Eggebraaten's hands-on visibility anchors the agency's identity, with 87 Google reviews reinforcing a strong track record among contractors who credit the team with understanding the industry, the equipment, and the customers. Their concentrated niche focus makes them a natural fit for excavation and construction operators seeking a marketing partner already fluent in their world.
What they do
Services
SEO Optimization
Local and organic SEO tuned for excavation, septic, and site-work queries — the long-tail intent around services like septic install, land clearing, and driveway grading rather than broad construction keywords. Focus is on Google Business Profile, service-area pages, and ranking for the specific equipment-and-service combinations homeowners and GCs actually search.
Google & Meta Ads
Paid search and paid social built around the seasonal, high-ticket reality of dirt work. Campaigns are structured to capture buyer-ready searches (emergency septic, excavation contractor near me) while using Meta for brand reach and recruiting, which is a persistent pain point for contractors.
Web Design
Websites built specifically for excavation and construction operators, with an emphasis on showcasing equipment, crews, and completed job sites rather than generic stock photography. Sites are structured around service-area pages and lead capture that reflects how GCs and homeowners evaluate a contractor.
Graphic Design
Brand and collateral work for operators who often come to Phaser with dated logos, inconsistent truck wraps, and no cohesive identity. Design is treated as a component of sales enablement — proposals, site signage, and social assets that make a 6- to 8-figure operator look the part.
Phased Engagement Model (Silver / Gold / Diamond)
Rather than a menu of à la carte services, Phaser packages its work into three tiers scaled to company size and marketing maturity. This lets smaller excavation operators start with foundational web and local SEO before layering in paid media and more aggressive growth work.