Rise Online Advertising
#2 in Excavation
Service-business marketing agency running paid ads and lead generation for local contractors.
- Founded
- 2023
- HQ
- New Braunfels, TX
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Jacob Neffendorf
Founder & CEO
Jacob Neffendorf owns Rise Online Advertising, a home services marketing agency based in New Braunfels, TX that specializes in digital marketing for contractors like land clearing and pressure washing companies.
Editorial
Editor’s take
Rise Online Advertising positions itself as a service-business specialist focused on lead generation and customer acquisition through paid advertising channels, with a clear concentration on excavation and trades contractors such as land clearing and pressure washing operators. The agency targets owner-operators directly, emphasizing accessible all-inclusive pricing with no long-term contracts — a structure built for small and growing contractor businesses. Cited results include generating 600 quality leads within a few months, reflecting a track record that speaks directly to the needs of local service businesses.
What they do
Services
Paid Social Lead Generation
Runs Facebook and Instagram ad campaigns aimed at homeowners and rural property owners who need land clearing, forestry mulching, or site prep. Creative is built around before-and-after dirt-work footage and geo-targeted to a single contractor's service radius.
Paid Search
Manages Google Ads for excavation and land clearing operators, targeting high-intent queries such as lot clearing, brush removal, and pad site prep. Paired with call tracking so owners can see which keywords are producing booked estimates.
Client Generating Machine (CGM) Funnel
The agency's proprietary lead funnel combining ad creative, a qualifying landing page, and automated follow-up for excavation contractors. Designed to filter tire-kickers and deliver pre-qualified land clearing jobs to the contractor's inbox and phone.
Lead Qualification and Follow-Up Automation
Sets up SMS and email automations that contact inbound leads within minutes of form submission, which Rise positions as critical for dirt-work contractors who lose jobs to whichever company calls back first.
Territory-Exclusive Marketing Consulting
Rise works with only one contractor per service area and provides ongoing strategy calls, creative refreshes, and competitive positioning inside that territory. Pricing is all-inclusive with no long-term contracts.