Rise Online Advertising
#2 in Excavation
Service-business marketing agency running paid ads and lead generation for local contractors.
- Founded
- 2023
- HQ
- New Braunfels, TX
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Jacob Neffendorf
Founder & CEO
Jacob Neffendorf runs Rise Online Advertising, a small service-business marketing shop that concentrates on lead generation for local contractors, with a particular focus on excavation and land clearing operators. The public founder story on the Rise site is brief; most of the homepage is dedicated to client testimonials and a call-to-action for a free marketing assessment rather than founder biography. What can be gleaned is that Neffendorf positions himself as the single point of contact for clients, taking calls directly and building custom plans per market rather than running a pooled-account model. The agency's stated thesis is geographic exclusivity: Rise works with only one company per service area, which is pitched to excavation and land clearing contractors who do not want to share a vendor with a direct competitor down the road. The firm's flagship framework, branded the 'Client Generating Machine' (CGM), is built around paid advertising funnels designed to produce booked estimates for dirt-work trades. Based on testimonials on the site, Rise has worked with Texas-based operators including Lone Star Land Services, Cedar Monsters, and New Braunfels Pressure Washing, suggesting a concentration in the Texas Hill Country market. The agency appears to be founder-led and small, with no team page, no office listing, and a single contact number routing directly to the owner. Readers should treat Rise as an owner-operator shop rather than a multi-department agency.
Editorial
Editor’s take
Rise Online Advertising positions itself as a service-business specialist focused on lead generation and customer acquisition through paid advertising channels, with a clear concentration on excavation and trades contractors such as land clearing and pressure washing operators. The agency targets owner-operators directly, emphasizing accessible all-inclusive pricing with no long-term contracts — a structure built for small and growing contractor businesses. Cited results include generating 600 quality leads within a few months, reflecting a track record that speaks directly to the needs of local service businesses.
What they do
Services
Paid Social Lead Generation
Runs Facebook and Instagram ad campaigns aimed at homeowners and rural property owners who need land clearing, forestry mulching, or site prep. Creative is built around before-and-after dirt-work footage and geo-targeted to a single contractor's service radius.
Paid Search
Manages Google Ads for excavation and land clearing operators, targeting high-intent queries such as lot clearing, brush removal, and pad site prep. Paired with call tracking so owners can see which keywords are producing booked estimates.
Client Generating Machine (CGM) Funnel
The agency's proprietary lead funnel combining ad creative, a qualifying landing page, and automated follow-up for excavation contractors. Designed to filter tire-kickers and deliver pre-qualified land clearing jobs to the contractor's inbox and phone.
Lead Qualification and Follow-Up Automation
Sets up SMS and email automations that contact inbound leads within minutes of form submission, which Rise positions as critical for dirt-work contractors who lose jobs to whichever company calls back first.
Territory-Exclusive Marketing Consulting
Rise works with only one contractor per service area and provides ongoing strategy calls, creative refreshes, and competitive positioning inside that territory. Pricing is all-inclusive with no long-term contracts.