
Plumbing & HVAC SEO
#1 in Plumbing
Specialists in SEO, paid search, and lead generation for plumbing and HVAC contractors.
- Founded
- 2010
- HQ
- Miami, FL
- Team
- 16-50
Founder
Meet the founder

Josh Nelson
Founder & CEO
Josh Nelson is the founder of Plumbing & HVAC SEO, a digital marketing firm that works exclusively with residential plumbing and HVAC contractors across North America. The agency positions itself as a vertical specialist rather than a general-practice shop, a stance Nelson has reinforced through a parallel venture — Seven Figure Agency — where he coaches agency owners on the economics of picking a single niche and dominating it. That dual role (practitioner and teacher) is central to how the firm is marketed: the thesis is that a contractor-only agency accumulates pattern recognition — on call tracking, service-area page structures, seasonal ad spend, Local Services Ads, and Google Business Profile optimization — that generalist shops cannot match. Nelson is also the author of 'The Seven Figure Agency Roadmap,' a book aimed at marketing operators building specialized firms, and he speaks at industry events including Service World Expo and other trades-focused conferences. The public founder narrative on plumberseo.net leans more toward results and client proof than toward personal biography; readers looking for a detailed origin story will find more of it in Nelson's podcast and book than on the agency site itself. The guiding premise of the firm is straightforward: plumbing and HVAC contractors live or die by phone calls from high-intent local searchers, so every service the agency sells — SEO, paid search, LSAs, websites, reputation — is measured against booked-call volume rather than traffic or rankings in isolation.
Editorial
Editor’s take
Plumbing & HVAC SEO is a pure vertical specialist — every client on the roster is a plumbing, HVAC, or adjacent home-services contractor. The firm is known in the trade for building repeatable lead-generation systems rather than bespoke creative work, and for publishing its methodology publicly. For contractors who want an agency that speaks their language from day one, it is a strong default.
What they do
Services
Local SEO
Optimizes plumbing and HVAC contractors for city-plus-service queries (e.g. 'water heater repair Tampa') by building out service-area pages, Google Business Profile management, and local citation structures tuned to trades directories rather than generic business listings.
Paid Search (Google Ads)
Runs intent-segmented campaigns separating emergency calls (burst pipe, no AC) from planned jobs (install, replacement) so contractors can bid aggressively on jobs with higher ticket value and avoid wasting budget on tire-kickers and DIY searchers.
Local Services Ads Management
Handles the Google LSA setup, verification, and ongoing dispute process for unqualified leads — a meaningful line item for contractors since LSA charges per lead and credits are only issued when properly contested.
Contractor Websites
Builds and hosts websites designed around the call-booking funnel for trades: click-to-call prominence, financing callouts, service-area coverage, and review integration, rather than generic small-business templates.
Reputation Management
Automates review requests after completed jobs and monitors Google, Yelp, and industry-specific platforms, treating review velocity as a direct ranking and conversion input for local plumbing and HVAC searches.
Lead Generation Strategy
Coordinates SEO, paid, and LSA spend against a single booked-call target rather than running each channel as a silo, with call tracking and recording used to tie spend back to revenue-qualified jobs.
Proof of work
Case studies
291
LSA leads generated
LSA case study
Jerry Brittingham A/C & Heat
12-month engagement
12.16x
LSA return on investment
LSA case study
Pace Roofing
6-month engagement
+100%
Monthly advertising budget
SEO + PPC + LSA case study
Cardinal Heating, Cooling, Plumbing & Electric
84-month engagement
2,000+
Google reviews
SEO + PPC + LSA case study
John the Plumber
24-month engagement
4.7
Google star rating
SEO case study
Acosta Heating, Cooling & Electrical
36-month engagement
